Influence of Marketing Strategy, Brand Image and Customer Satisfaction Product Purchasing Decisions "We" at Bulog Subdivre Makassar

P, Siti Mardati Milka; Maming, Jumidah; K, Harry; Reni, Andi; Gs, Ahmad Daeng

doi:10.2991/icame-18.2019.71

Cited by 2 publications

(2 citation statements)

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“…The existence of a brand on the product will make it easier for MSME Nukida Jati to carry out marketing or promotional activities, get protection for product characteristics, and create consumer loyalty. In line with that, Kristianingsih et al (2018), Pratama & Santoso (2018), Resmawa (2017), and Saing et al (2019) states that the company's brand image can increase product sales.…”

Section: B W-o Strategymentioning

confidence: 81%

Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

Munawaroh

Nuraina

Astuti

2021

JKBM

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This study aims to identify business strategies implemented by MSMEs Nukida Jati to have a competitive advantage. The research method uses descriptive qualitative. Sources of data used are primary and secondary data sources. The technique of collecting data is the interview, observation, and documentation. Data analysis techniques used data reduction, presenting information data, and drawing conclusions. The calculation results of the IFE (internal factors) and EFE (external factors) matrices show that Nukida Jati MSMEs are in quadrant one. Combining these matrices in the SWOT analysis shows that the company's position allows it to maximize the opportunities and strengths. An alternative business strategy that can be applied to Nukida Jati MSMEs in this position is related diversification. This business strategy allows the company to produce various kinds of handicrafts with different specifications according to consumer demand with the same raw materials. Further product diversification can create wider market opportunities, especially if added with adequate digital marketing support

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Section: B W-o Strategymentioning

confidence: 81%

Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

Munawaroh

Nuraina

Astuti

2021

JKBM

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“…Entrepreneurship is a combinative character of competitive, visionary, honest, service, empowerment, unyielding, and independent attitude (Rusli et al, 2021). Interest in entrepreneurship involves three influencing motivational factors (Mardati et al, 2019). First, perceived behavioral control is defined as the perception of ease or difficulty in carrying out certain behaviors.…”

Section: Figure 1 Percentage Of Female Entrepreneurs In Asiamentioning

confidence: 99%

The Decision of Women in Makassar City to Be Entrepreneurs

Hasniati

Indriasari

Sirajuddin³

et al. 2022

Binus Business Review

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The participation rate of Indonesian women as entrepreneurs is the highest in Southeast Asia. The research aimed to determine the effect of personality factors, socio-cultural factors, and contextual element on the decision-making of female entrepreneurs in Makassar City. The research applied a quantitative-qualitative approach (mixed methods). The total population was 8.756 people. However, after the probability sampling was carried out, the sample of respondents was 382 people. Then, the three informants were determined by purposive sampling to become key informants based on the criteria. The analysis tool used in the test was structural equation model analysis with the help of the AMOS program. The results of the quantitative research and transcripts of the interview process are carried out at the qualitative stage which is analyzed descriptively. The results show that personality factors has a significant effect on the characteristics of female entrepreneurs in Makassar City. Through moderating variables, the results show that contextual elements have significant effect on entrepreneurial decisions. The characteristics of female entrepreneurs are to describe achievement motivation, future orientation, leadership, responsiveness, and creativity for all women in Indonesia to support economic transformation. The decision of women to become entrepreneurs also contributes to the sustainability of the household economy.

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Influence of Marketing Strategy, Brand Image and Customer Satisfaction Product Purchasing Decisions "We" at Bulog Subdivre Makassar

Cited by 2 publications

References 0 publications

Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

Analisis Strategi Bisnis untuk Mencapai Keunggulan Kompetitif di UMKM Nukida Jati Bojonegoro

The Decision of Women in Makassar City to Be Entrepreneurs

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