Influence of LTE Characteristic and Personal Innovativeness on LTE Smart Phone Acceptance

Abstract

This study is to derive the factors that influence the acceptance of LTE smart phones. Using an extended technology acceptance model to look at the factors affecting the acceptance LTE smart phone. Variables and the LTE features on the personal characteristics variables were chosen based on the study. This study was done through a survey. Surveyed LTE smart phone's primary audience, taking into account the age of 20 were analyzed mainly. LTE smart phone's acceptance factors affecting individual innovation, speed, price factors. When formulating marketing strategies in the future, based on the results of this study, elements that can stimulate innovation and speed, not just an individual's stability, if we estimate that we can derive a more meaningful and effective marketing results.

A Study on Factors Affecting the Adoption of LTE Mobile Communication Service: The Case of South Korea

“…Research explaining the factors affecting people's behavior to use an information system was the mainstream in the IS (information System) literature for several decades [15][16][17][18][19]. Of diverse models studying people's use of information systems and information Technology, TAM has been used repeatedly and is widely known [3].…”

“…Gu et al [15] suggested fun, speed, security, and price as external variables influencing perceived usefulness in the study that analyzed acceptance intention of the LTE smartphone. In LTE service, it's the communication fee that people are concerned most about [37].…”

“…Personal innovativeness is the extent to which people prepare for new technology actively and favorably [15]. Measurement for individual characteristics is needed apart from variables indicating attributes of LTE technologically because new technology often tends to be decided by individual disposition.…”

“…Cho and Sung [49] mentioned young people responded to the survey sincerely and faithfully because they use mobile internet practically and effectively. Also, they adapt to new technology easily, as well as researchers can access to the sample relatively readily [15]. So, we conducted questionnaire survey of a college student mainly in their twenties…”

“…Also, because LTE service can embrace existing and heterogeneous networks, it consists of technical attributes such as efficient network, minimalize latency, and effective utilization of frequency [13,15]. Subscribers enjoy various and high capacity contents at a more rapid rate by using LTE smartphones in which there are embedded high performance CPUs and which support Ultra HD and 3D multimedia [15].…”