Influence of Label Design and Country of Origin Information in Wines on Consumers’ Visual, Sensory, and Emotional Responses

Liu, Chang; Sharma, Chetan; Xu, Qiqi; Viejo, Claudia Gonzalez; Fuentes, Sigfredo; Torrico, Damir D.

doi:10.3390/s22062158

Cited by 11 publications

(11 citation statements)

References 41 publications

(51 reference statements)

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“…The brand and information regarding the characteristics of wines/cellars and territories of origin-available on the label or obtained through advice from wine influencers (storytelling)-are the main elements taken into consideration by demanding consumers [8,12]. This has also been confirmed by recent studies, which show that the consumption of quality wines has increased in recent years among certain groups of consumers (with particular characteristics and lifestyles) [8,9].…”

Section: Advances and Gaps In The Existing Literature And The Study's...mentioning

confidence: 78%

“…Since 1965, the COE, also known as the "made-in image" or "nationality bias," has been considered a psychological effect describing how consumers' attitudes, perceptions, and purchasing decisions are influenced by a product's country of production. This can refer to where a company has its production base, to where a product is designed/developed, or to other forms of value creation linked to a specific country [12][13][14][15].…”

Section: Country Of Origin Effect and Italian Wine Classificationsmentioning

confidence: 99%

“…Agriculture 2022, 12,811 3 o broadly equivalent to the former "French vin de pays" classification (now Protected G graphical Indication (Indication Géographique Protégée)) under EU law.…”

Section: Sicily's Major Wine Regions: the Etna Valley's Viticulture A...mentioning

confidence: 99%

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The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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This is the first study on the brand–land link for quality wines with a strong identity produced in extreme territories using the Policy Delphi methodology. The objective of this study is to assess the existence of a relationship between the wine brand and the territory of origin for wines produced in the Etna valley in Sicily (southern Italy). Awareness among producers and stakeholders of the recognizability of local wines by the market was investigated. Moreover, the forecasts/reliability, issues/importance, options/feasibility, and goals/desirability of development factors for wines with a brand–land link in the Etna valley were analyzed. The results were used to design a model of the value chain for wines with a brand–land identity which is generalizable to other wine regions. In this study, the policy Delphi method was adapted, consolidated, and improved for marketing studies in the agri-food sector. This adapted method can be replicated in other studies focusing on similar contexts. The findings provide insights into the characteristics (type and category) of development factors that add value to Etna Rosso DOC wine and provide interesting food for thought for wine-producing companies in other wine-growing areas with unique pedoclimatic characteristics that determine a strong brand–land link between wine and its territory or origin. Practical implications encompass new elements for winemakers, as well as for local decision-makers and stakeholders, for the formulation of more effective communication strategies and territorial revitalization strategies to enhance the competitiveness and appreciation of wines with strong geographical identity traits. To highlight these elements, a new theoretical model was designed that includes the experience of the territory and the product in the value chain of iconic wines.

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Section: Advances and Gaps In The Existing Literature And The Study's...mentioning

confidence: 78%

Section: Country Of Origin Effect and Italian Wine Classificationsmentioning

confidence: 99%

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The Brand–Land Identity of Etna Volcano Valley Wines: A Policy Delphi Study

2022

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“…Using a similar methodology, Meyerding and Merz (2018) [ 85 ] found evidence that an organic label positively affected consumers’ trust in food products. Furthermore, by employing eye-tracking and AFEA, Liu et al (2022) [ 86 ] evaluated the influence of origin information on Pinot Noir wine labels on consumers’ purchase intention. It was found that the country-of-origin (COO) information attracted consumers’ attention and that the COO drew more attention if presented as a logo rather than as in script or textual form.…”

Section: Analysis and Findingsmentioning

confidence: 99%

The Application of Biometric Approaches in Agri-Food Marketing: A Systematic Literature Review

Cong,

Luan,

Young

et al. 2023

Foods

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A challenge in social marketing studies is the cognitive biases in consumers’ conscious and self-reported responses. To help address this concern, biometric techniques have been developed to obtain data from consumers’ implicit and non-verbal responses. A systematic literature review was conducted to explore biometric applications’ role in agri-food marketing to provide an integrated overview of this topic. A total of 55 original research articles and four review articles were identified, classified, and reviewed. It was found that there is a steady growth in the number of studies applying biometric approaches, with eye-tracking being the dominant method used to investigate consumers’ perceptions in the last decade. Most of the studies reviewed were conducted in Europe or the USA. Other biometric techniques used included facial expressions, heart rate, body temperature, and skin conductance. A wide range of scenarios concerning consumers’ purchase and consumption behaviour for agri-food products have been investigated using biometric-based techniques, indicating their broad applicability. Our findings suggest that biometric techniques are expanding for researchers in agri-food marketing, benefiting both academia and industry.

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“…Furthermore, a computer vision method was presented using a conventional RGB camera coupled with machine learning modelling to predict the type of rice based on morphocolorimetric parameters obtained through the images [7]. On the other hand, two papers focused on the use of non-invasive biometrics (i) to assess self-reported responses as well as eye tracking and emotional responses towards specific regions of interest (ROI) in packaging and labels using contactless biometrics through the BioSensory© application (The University of Melbourne, Parkville, VIC, Australia) [8], and (ii) to evaluate the influence of label design and country of origin in wine labels on consumers conscious and subconscious responses using contactless biometrics also with the BioSensory© application [9]. Spectral analysis in foods and beverages is one of the most used methods to assess their chemical fingerprinting.…”

mentioning

confidence: 99%