Influence of Job-Dedicated Social Media on Employer Reputation

Veiga, Serge P. da Motta; Clark, Brent B.; Moake, Timothy R.

doi:10.1057/s41299-019-00083-z

Cited by 8 publications

(11 citation statements)

References 59 publications

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“…Many authors, who focus on the issue of social networks in the field of personnel marketing, are agree with the mentioned above. However, unlike previous research by other authors [14,15] that has recommended the LinkedIn social network when recruiting employees and highlighted its positive effects on building an employer's brand, our research has shown that job seekers prefer the social network Facebook in the same way. There can be several reasons.…”

Section: Discussioncontrasting

confidence: 99%

“…Veiga et al investigated whether having a job-dedicated page on social media sites is related to a company's employer reputation, and whether it is merely the fact of having a job-dedicated social media page, or actually communicating on that page that is related to a company's employer reputation (as well as an employer brand). Surprisingly, unlike some others researches, they found out that having a job-dedicated LinkedIn page was positively related to employer reputation, whereas having a job-dedicated Facebook or Twitter page was not related to employer reputation [14].…”

Section: Introductioncontrasting

confidence: 86%

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The Importance of Social Networks as a Tool for Employer Branding From the Viewpoint of Slovak Consumers

Nadányiová

Paurova

2020

EUREKA: Social and Humanities

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Social networks are a phenomenon that has become a regular part of life for the majority of consumers and they spend much of free time there. With the increasing popularity of social networks, the possibilities of their use are also expanding. Recently, the trend of social networks has also penetrated into the personnel marketing. Due to the current situation on the labour market, in addition to traditional techniques, companies have begun to use the tools of the social networks to recruit employees and build their employer brands. The aim of this article is to define the theoretical basis of social networks and their usage in employer branding from the viewpoint of domestic (Slovak) and foreign authors. This includes an analysis of the practical usage of social networks in employer branding. The secondary data for the analysis were obtained from annual companies reports, statistical tables and published professional publications. In order to determine the perception of social networks as a tool for employer branding, a questionnaire survey was conducted among Slovak people. General scientific methods were applied for the processing of the data, as well as mathematical methods to evaluate the data, collated from the results of the questionnaire survey. Based on this, benefits of social networks and their usage in employer branding are highlighted.

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Section: Discussioncontrasting

confidence: 99%

Section: Introductioncontrasting

confidence: 86%

The Importance of Social Networks as a Tool for Employer Branding From the Viewpoint of Slovak Consumers

Nadányiová

Paurova

2020

EUREKA: Social and Humanities

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“…Second, by introducing the theoretical perspective of attribution theory, this paper sheds light on an underlying cognitive mechanism of how employer reputation is formed. The literature has mainly relied on signaling theory to explore the formation mechanism of employer brand or reputation (Carlini et al , 2019; Da Motta Veiga et al , 2020; Stockman et al , 2020). For example, firms are found to use CSR behaviors as signals to establish their employer brand (Carlini et al , 2019).…”

Section: Discussionmentioning

confidence: 99%

“…A well-deserved reputation not only enhances the attractiveness of a company to customers, investors and potential job seekers (Turban, 2001; Benitez et al , 2020) but also benefits current employees by offering more opportunities for promotion and pay raises (Wade et al , 2006). As a result, the employer reputation may enhance the competitiveness of enterprises and improve business performance (Da Motta Veiga et al , 2020; Kashive and Khanna, 2017; Veloutsou and Delgado-Ballester, 2018).…”

Section: Theory and Hypothesesmentioning

confidence: 99%

Take heed of those you reject: a candidate’s view of employer reputation

Chen

Wang²,

Zhou³

et al. 2022

JPBM

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Purpose This paper aims to propose a novel candidate view of research on employer reputation. The authors examine how candidates evaluate a company’s employer reputation after failing in the job application process. Design/methodology/approach The data were mainly collected from Chinese university students. Regression analysis was used to evaluate the proposed hypotheses (n = 246). Findings The study reveals how candidates vary in their attributions of job-hunting failures and evaluations of employer reputation considering their different personalities (i.e. extraversion) and corporations’ procedural justice in the selection process. The empirical results show that rejected candidates’ trait extraversion and procedural justice in the selection process combine to influence internal attributions and thus affect their evaluations of employer reputation. Originality/value Understanding how rejected candidates evaluate employer reputation is vital to advancing employer reputation theory. This is one of the few studies to pursue this line of research. The research may also help companies develop more effective strategies to manage the candidates they reject and to maintain their employer reputations.

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“…The platform serves as a prominent identification point due to the constant visibility of the link between employees and their employers (Van Zoonen et al ., 2018), which automatically turns employees into ambassadors. Consequently, previous research has mainly been based on human resource (HR) management studies, which have analyzed how employee ambassadorship on LinkedIn influences the employer’s brand (Da Motta Veiga et al ., 2020; Joglekar and Tan, 2022).…”

Section: Research On Employee Ambassadorship and Powermentioning

confidence: 99%

Fear of being replaced: The dark side of employee ambassadorship on social media

Sossini,

Heide

2024

CCIJ

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PurposeThis study problematizes the prevailing normative and managerial-dominated view of self-initiated employee ambassadorship on social media from a power perspective. The aim is to provide a more nuanced and critical understanding of the negative aspects of this phenomenon.Design/methodology/approachThe empirical material encompasses qualitative interviews with employees from 14 organizations and Foucault’s concept of disciplinary discursive power to analyze which and how discourses exert power over employee communication on social media and what role visibility plays in it.FindingsThis study indicates that employee ambassadors’ social media communication is governed by two discourses that create complex tensions, where ambassadors constantly must negotiate between self-branding requirements and an authenticity paradox. These tensions intensify through visibility on social media, where employees strategize and situationally silence their communication through self-monitoring and self-surveillance practices. Conclusively, the findings also outline the need for further critical research to offer a deeper understanding of power relations that influence the communication practices of organizational members.Research limitations/implicationsThe paper contributes to a more nuanced understanding of self-initiated employee ambassadorship on social media and highlights disciplinary power relations that go beyond organizational borders.Practical implicationsThe findings underscore that organizations need to address the critical aspects of self-initiated employee ambassadorship and act as facilitators to support employees in their navigation process.Originality/valueThis paper contributes a new critical power perspective on employee ambassadorship on social media.

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Influence of Job-Dedicated Social Media on Employer Reputation

Cited by 8 publications

References 59 publications

The Importance of Social Networks as a Tool for Employer Branding From the Viewpoint of Slovak Consumers

The Importance of Social Networks as a Tool for Employer Branding From the Viewpoint of Slovak Consumers

Take heed of those you reject: a candidate’s view of employer reputation

Fear of being replaced: The dark side of employee ambassadorship on social media

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