Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: A Structural equation modelling approach

Sadiq, Muhammad Ahsan; Ansari, Lubna; Gupta, Prashant

doi:10.1504/ijbem.2020.10029658

Cited by 2 publications

(2 citation statements)

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“…Lee and Thorson, 2008; Silvera and Austad, 2004; Atkin and Block, 1983; Rice et al , 2012) and by consulting six experts in the field of marketing (six professors from universities were consulted), the instrument was tested for validity in order to ensure a proper cross cultural adaptation. The convergent validity of all the constructs was found to be greater than 0.50 (Sadiq et al , 2020), refer to Table 4. Further, the MSV (maximum shared variance) and ASV (average shared variance) was found to be lesser than AVE (Hu and Bentler, 1999) thereby confirming adequate discriminant validity of the constructs, refer to Table 4.…”

Section: Methodsmentioning

confidence: 94%

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Hussain¹,

Adnan²,

Khan³

2021

APJBA

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PurposeThe study attempted to gauge the relative effectiveness of celebrity and product image match-up in comparison to non-celebrity attractive endorsers for two distinct high involvement situations. Also, due to the expected demographic diversity among target consumers, the study aimed at assessing the impact of respondent's age and gender on the effectiveness of image match-up.Design/methodology/approachBuilding on the three-order hierarchy model, two experiments were conducted (utilising celebrity and non-celebrity endorsers) for two high involvement hierarchies, i.e. standard learning and dissonance/attribution. Through fictitious print advertisement, the experiments assessed the effectiveness of the match-up in terms of consumer attitudes towards advertisement and brand and intentions to purchase.FindingsThe match-up consistently and significantly outperformed non-celebrity attractive endorser in case of standard learning hierarchy. The same conclusion was not established for dissonance/attribution hierarchy due to the lack of significant results. The findings also suggest that the match-up subdues the impact of consumer's gender and age on consumer attitudes only in case of standard learning hierarchy.Research limitations/implicationsThe study provides interesting theoretical implication by challenging a widely held postulation about the applicability of celebrity and product match-up under high involvement.Practical implicationsThe research provides the practitioners with a better understanding of important issues, mainly, whether to use a celebrity endorser and selecting the right celebrity, especially if high involvement is expected.Originality/valuePrevious research concerning celebrity endorsements has largely considered consumer involvement as unitary, i.e. either high or low. However, the multifaceted aspect of consumer involvement is well established in the field of consumer psychology. The present research, therefore, is a pioneering attempt as it studies the effectiveness of match-up for two distinct high involvement situations. Moreover, unlike the majority of previous studies that have focused on the performance of “celebrity match” versus “celebrity mismatch”, the impact of match-up was studied in comparison to a non-celebrity attractive endorser.

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Section: Methodsmentioning

confidence: 94%

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Hussain¹,

Adnan²,

Khan³

2021

APJBA

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“…Lastly, shopping addition was represented by nine items that were extracted from Andreassen et al (2015). The final questionnaire was in English, as previous articles published on materialism and consumer behaviour in the Indian context involved surveys with English questionnaires (Manchanda et al, 2015; Parashar & Jain, 2017; Sadiq et al, 2020). The terminology used for some items was rephrased to fit the Indian context, and reverse‐coded items were used to assess the participants' attention.…”

Section: Methodsmentioning

confidence: 99%

How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?

Jhamb

Mittal

2022

J of Consumer Behaviour

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The present age is witnessing a rise in materialism and its sub-traits such as possessiveness, nongenerosity and envy. Combined with a marked increase in habitual shopping, this trend has resulted in some degree of shopping addiction. There are scant studies on contribution of materialistic tendencies of consumers towards shopping addiction; therefore, this study aimed to examine the effect of the sub-traits of materialism (possessiveness, nongenerosity and envy) on shopping addiction. The role of hedonic shopping motives and self-efficacy as mediators was also investigated. Data for the study were derived by administering a structured questionnaire

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Influence of intrapersonal and interpersonal religiosity on materialistic attitudes among youths in India: A Structural equation modelling approach

Cited by 2 publications

References 0 publications

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

Relative effectiveness of celebrity and product match-up for two high consumer involvement situations

How do possessiveness, nongenerosity and envy in young female consumers convert into shopping addiction?

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