Productive systems, in the rural context, acquire importance from a social and economic perspective; their approach as a study phenomenon allows us to observe and identify weaknesses and opportunities in the actions of local productive activity. Thus, the productive system of the Guano canton in Ecuador is a structured set of agricultural, livestock and, to a lesser extent, industrial activities. The research aims to determine the strategies for generating business units in the rural productive activity of the Guano canton, is based on a non-experimental research method, descriptive type, and assumes a qualitative and quantitative approach. The sample was of 244 producers out of a population of 21 851. To obtain data, a survey was applied with dichotomous, structured questions and a Likert scale. The results show that family organization, investment and incentives to the rural productive sector are the strategies that contribute significantly to the establishment of productive units. Consequently, the importance of productive units in the rural development of the Guano canton is relevant.