Influence of Green marketing on the brand image of the company Aguafiel. Trujillo, 2022
Jose Alfredo Castañeda Nassi,
Patricia Ismary Barinotto Roncal,
Adita Mileni Vásquez Alzamora
et al.
Abstract:The objective of this research work is to determine the influence of Green Marketing on the brand image of the company AguaFiel Trujillo in the period 2022, since it has been seen that companies have currently chosen to implement Green Marketing strategies and have obtained good results. Definitely, Green Marketing is a strategy that many entrepreneurs have currently put into practice, therefore, most of their products are made of biodegradable materials that contribute to reducing pollution in the environment… Show more
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