This chapter starts by providing a review of what aquaculture is, which finfish are farmed, for what purposes and in what kinds of culture systems. It then considers what behaviour is, why biologists are interested in behaviour and how they study and explain it. The question of the complexity of fish behaviour is addressed, leading into a discussion of fish welfare and how it can be defined, identified and measured. The issues of domestication, selective breeding and the extent to which fish are domesticated animals are then covered, as are the effects of captive rearing; in both cases, effects on behaviour are given special consideration. The criteria for effective, sustainable fish culture are then spelled out; these include efficient production, environmental protection (with respect to land, water and feed resources and to impacts on wild fish populations) and fish welfare. Possible strategies for improving the welfare of farmed fish are discussed and consideration given to what is required of the behaviour of fish cultured for food, for science and the ornamental trade and for release. Finally, an outline is given of the structure and content of the remaining 10 chapters of this book.