Influence of digital marketing in hospitality sector: A study with reference to hotel industry
Dr. Hemanth Kumar V
Abstract:Since the Internet became a part of life, life has become easier. When it comes to the Hotel industry, they generally maintain a website for showcasing the services and facilities they provide. They started planning to market their website, establish their online presence, and establish their brand online. This study explains how the Hotel industry was able to promote the services online to gain the support it needed. Also, customer preferences are analyzed, which assist the hotel industry to make a choice bet… Show more
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