Influence of Corporate Differentiation Strategies on Organizational Performance of Mobile Service Providers: A Comparative Analysis of Safaricom Plc and Airtel (K) Ltd in Kenya
Joseph Njiru,
Erastus Thoronjo,
Phelista Njeru
Abstract:The study objective was to comparatively determine the influence of corporate differentiation strategies on the organizational performance of Safaricom and Airtel in Kenya. The study applied quantitative approach, used positivism paradigm, and adopted correlational research design. The target population was 235 managerial staff of Safaricom and Airtel and used a census approach. The data was collected using questionnaires and secondary data collection sheets for the period 2013 to 2022. Descriptive statistics … Show more
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