Influence of Competitive Intelligence on the Performance of Indigenous Banks in Nairobi, Kenya

Abstract

Indigenous banks in Kenya are facing intense competition in the Kenyan market. To survive there is a need for competitive intelligence which is both a process and a product. This will play a crucial role in their operation to guide decision-making and strategy formulation. The banks endeavor to address threats to the triple bottom line and in the same breath required to overpower the uncertainty presented by the host business atmosphere, technological advancement, and economic changes as well as pandemics such as Covid-19 for their own survival. The indigenous banks are alive to the fact that local stakeholders’ desires may affect their functioning adversely and therefore, they are required to examine their functions by adopting competitive intelligence activities in order to respond to their needs faster. The study, therefore, purposed to establish the influence that competitive intelligence subsets have on the performance of indigenous banks in Nairobi, Kenya. The research was conducted through the survey approach by use of questionnaires using the drop-and-pick method. The sample size of the study was 90 respondents of which only 81 of them were retrieved. Primary data collected were analyzed using the statistical package for Social Sciences (SPSS) software. Figures and tables were used to summarize the data collected for additional analysis and comparison. Multiple regression was utilized with the intention of evaluating the aggregate effect and relationship between the independent and dependent variables. The findings of the study revealed that there is a positive relationship between technological, product, organizational, and marketing intelligence with the indigenous bank’s performance.