“…Color of foods dramatically influences consumers' preferences (Calvo, Salvador, & Fiszman, 2001;Chan & Kane-Martinelli, 1997;Gamble, Jaeger, & Harker, 2006;Hutchings, 1994) and in this sense, some studies revealed that color of citric beverages in general, are related to the consumer's perception of flavour, sweetness and other characteristics in relation to the quality of these products (Chan & Kane-Martinelli, 1997;Tepper, 1993), and it's also an indicator of the natural transformation of a fresh food (ripeness) or of changes that occur during its storage or processing. Color of orange juice is mainly due to carotenoid pigments (Lee & Coates, 2003;Meléndez-Martínez, Britton, Vicario, & Heredia, 2005;Meléndez-Martínez, Vicario, & Heredia, 2003;Vikram, Ramesh, & Prapulla, 2005) and it's related with the ripening of the product, the presence of impurities, the technological treatments, the storage conditions, microorganisms alterations, browning reactions, etc.…”