Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes

Rebollar, Rubén; Lidón, Iván; Serrano, Ana; Martín, Javier Montero; Fernández, María José

doi:10.1016/j.foodqual.2011.10.011

Cited by 87 publications

(90 citation statements)

References 19 publications

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“…To date, little is known about consumer attitudes towards chewing gum, with the exception of a study on packaging design aspects and their influence on people's willingness-to-buy (Rebollar, Lidón, Serrano, Martín, & Fernández, 2012), a comparison of methods to test flavour and texture attributes of chewing gum (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2016) and consumer product liking/rating after one time only vs. repeat exposure (Galmarini, Symoneaux, Visalli, Zamora, & Schlich, 2015).…”

Section: Scope On Chewing Gummentioning

confidence: 99%

European consumers’ interest in nutrition information on (sugar-free) chewing gum

Hieke

Pieniak

Verbeke

2018

Food Quality and Preference

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A B S T R A C TMuch consumer and public health research into nutrition labelling has explored the effects of information provision on consumer behaviour and how it can help consumers in making informed food choices. Among other things, it has been shown that European consumers' interest in and use of nutrition information varies greatly across country and product category. Chewing gum represents an understudied product category where little is known about whether consumers are interested in and would use nutrition information, let alone where they might want to access it due to small pack sizes limiting the space available to provide the information. The present study investigates European consumers (n = 3500) in seven countries and shows that while overall interest in nutrition information on chewing gum is relatively low, considerable differences can be observed with regards to users of regular versus sugar-free chewing gum, as well as with regards to low/medium versus heavy users. Sugar-free chewing gum users are more interested in general as well as specific nutrition information that is relevant for chewing gum, compared to regular chewing gum users. And low and medium user groups have a better awareness of which nutrients are relevant for chewing gum, compared to heavy users who appear less concerned about nutrition and health. The results provide insights into European consumers' attitudes towards nutrition information for chewing gum, and alternative sources of such information provision as pack size is a limiting factor in regards to this product.

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Section: Scope On Chewing Gummentioning

confidence: 99%

European consumers’ interest in nutrition information on (sugar-free) chewing gum

Hieke

Pieniak

Verbeke

2018

Food Quality and Preference

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show abstract

“…Some investigations analyse the influence of certain packaging attributes, such as colour, shape or label, on consumer expectations of that product (Ares & Deliza, 2010;Puyares, Ares, & Carrau, 2010), as well as on their willingness to buy (Underwood, Klein, & Burke, 2001;Ampuero & Vila, 2006;Rebollar, Lidón, Serrano, Martín, & Fernández, 2012).…”

Section: Introductionmentioning

confidence: 99%

The identification of viewing patterns of chocolate snack packages using eye-tracking techniques

Rebollar

Lidón

Martín

et al. 2015

Food Quality and Preference

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“…In the present investigation the red background color was more preferred than green, but the difference was statistically insignificant Table 5. Rebollar et al (2012), in turn, presented that subjects preferred chewing gum packaging in warm (red and yellow tints) colors, more than the cool once (purple-green tints). Rebollar et al (2012), in turn, presented that subjects preferred chewing gum packaging in warm (red and yellow tints) colors, more than the cool once (purple-green tints).…”

Section: Discussionmentioning

confidence: 95%

“…There were numerous studies in a marketing field regarding traditional ways of demonstrating goods and many of them concerned products packages (e.g. For instance, Rebollar et al (2012) examined the impact of various artificially prepared chewing gum packages involving warm, cold and grey colors on consumer expectation and willingness to buy whereas Grobelny and Michalski (2015) focused only on two colors: pink and grey. It seems that one of the most important characteristics in this context may be connected with the application of specific color schemes.…”

Section: Introductionmentioning

confidence: 99%

Universal Access in Human-Computer Interaction. Users and Context Diversity

Antona¹,

Stephanidis²

2016

Lecture Notes in Computer Science

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Influence of chewing gum packaging design on consumer expectation and willingness to buy. An analysis of functional, sensory and experience attributes

Cited by 87 publications

References 19 publications

European consumers’ interest in nutrition information on (sugar-free) chewing gum

European consumers’ interest in nutrition information on (sugar-free) chewing gum

The identification of viewing patterns of chocolate snack packages using eye-tracking techniques

Universal Access in Human-Computer Interaction. Users and Context Diversity

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