Influence of Behavioural Traits on Strategies of New Age Indian Entrepreneurs

Abstract

Entrepreneurship as an activity can contribute in a big way to economic and social development of a country. Entrepreneurs are said to be an organisation and country’s wealth generators. Further, entrepreneurs are an important asset to any country as they are job-creators and help to alleviate the all-important problem of unemployment, especially in a hugely populated country like India. The Indian economy underwent a major change with the introduction of LPG (Liberalisation, Privatisation and Globalisation) Policy in 1991 which led to the elimination of ‘License Raj’ system and consequently reduction of governmental control on Indian economy to a great extent. This finally led to the emergence of many first-generation entrepreneurs after 1991, who are the focus area of this study and have been termed as new-age entrepreneurs by the authors. This study has analysed the behavioural traits of new-age Indian entrepreneurs and examined the influence of these traits on adoption of their strategies and emergence of any common pattern.