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2011
DOI: 10.1016/j.sbspro.2011.09.063
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Influence of Banks’ Corporate Reputation on Organizational Buyers Perceived Value

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Cited by 23 publications
(9 citation statements)
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References 33 publications
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“…In other words, there is a higher likelihood that highly reputable organizations will not only sell their products faster than the less reputable ones, but will be able to do so at a higher price than their less reputable counterparts (Chibuike, 2011). Babić-Hodović et al (2011) furthermore conclude that the influence of a bank's corporate reputation on consumer perception of value is positive and significant. This means that banks should necessarily keep in mind not only perceived value as such, but also corporate reputation, its management, and also permanent improvements.…”
Section: Perceived Price/insurance Premiummentioning
confidence: 83%
“…In other words, there is a higher likelihood that highly reputable organizations will not only sell their products faster than the less reputable ones, but will be able to do so at a higher price than their less reputable counterparts (Chibuike, 2011). Babić-Hodović et al (2011) furthermore conclude that the influence of a bank's corporate reputation on consumer perception of value is positive and significant. This means that banks should necessarily keep in mind not only perceived value as such, but also corporate reputation, its management, and also permanent improvements.…”
Section: Perceived Price/insurance Premiummentioning
confidence: 83%
“…When a partner meets the positive expectations of the other party due to its corporate reputation, it reduces the perceived relational risk, generating trust that the partner will not act opportunistically. Corporate reputation has recently become of significant interest for financiers [67], as it is a vital intangible resource that empowers firms to establish client connections [68,69]. Corporate reputation influences whether clients choose to purchase services when they cannot survey the quality before buying, thus it is vital for companies with overwhelmingly intangible assets [70,71].…”
Section: Corporate Reputationmentioning
confidence: 99%
“…Corporate reputation has recently become a topic of considerable interest for the financial business Babić-Hodović et al 2011;Chen and Hogg 2010;Kotha et al 2001). Corporate reputation is an important intangible asset that enables firms to establish customer relationships (Mitra, 2011;Ou et al, 2006;Ohtsuki and Iwasa, 2004).…”
Section: Reputationmentioning
confidence: 99%