Influence of Animation- Versus Text-Based Delivery of a Web-Based Computer-Tailored Smoking Cessation Intervention on User Perceptions

Abstract

Computer-tailored (CT) digital health interventions have shown to be effective in obtaining behaviour change. Yet, user perceptions of these interventions are often unsatisfactory. Traditional CT interventions rely mostly on text-based feedback messages. A way of presenting feedback messages in a more engaging manner may be the use of narrated animations instead of text. The goal of this study was to assess the effect of manipulating the mode of delivery (animation vs. text) in a smoking cessation intervention on user perceptions among smokers and non-smokers. Smokers and non-smokers (N = 181) were randomized into either the animation or text condition. Participants in the animation condition assessed the intervention as more effective (ηp2 = .035), more trustworthy (ηp2 = .048), more enjoyable (ηp2 = .022), more aesthetic (ηp2 = .233), and more engaging (ηp2 = .043) compared to participants in the text condition. Participants that received animations compared to text messages also reported to actively trust the intervention more (ηp2 = .039) and graded the intervention better (ηp2 = .056). These findings suggest that animation-based interventions are superior to text-based interventions with respect to user perceptions.

Active psychoeducational components of antistigma interventions for untreated depressive symptoms: Specific effects of continuum beliefs?

“…Nevertheless, this format is difficult to compare with others because videos often exhibit a high degree of heterogeneity. For this study, the feedback on the comic format videos in the previously conducted qualitative interviews was positive and in line with the findings on the general perception of videos by users (Elling & de Vries, 2021). However, we propose to further investigate efficient ways to implement social contact using virtual intervention forms such as videos (Dalky, 2012) as this was not the focus of this study.…”

When do persuasive messages on vaccine safety steer COVID-19 vaccine acceptance and recommendations? Behavioural insights from a randomised controlled experiment in Malaysia

“…Another explanation refers to the limited effect of brief textual messages at capturing attention and sounding convincing. Perhaps delivering messages through an engaging media might have yielded better results 63. For instance, a study reports a positive behavioural change when using a video clip to deliver vaccine safety information 64…”

“…Perhaps delivering messages through an engaging media might have yielded better results. 63 For instance, a study reports a positive behavioural change when using a video clip to deliver vaccine safety information. 64 Our persuasive messages did not improve recommendation intentions to healthy and older individuals.…”

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