Abstract:Research on culture and web usability has highlighted influences of culture on web usability. However, the issue of age group differences has been neglected, as participants were mostly university students which represent only one age group. People of different age groups are different, not only in their physical attributes, but also in their cognitive and socioemotional attributes. This paper investigated the influence of age group differences on usability of culturally accommodated websites. Research partici… Show more
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