Influence of a Consistent Minority on the Responses of a Majority in a Color Perception Task

Moscovici, Serge; Lage, Élisabeth; Naffrechoux, M

doi:10.2307/2786541

Cited by 399 publications

(258 citation statements)

References 9 publications

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“…These results are consistent with Moscovici et al (1969Moscovici et al ( , 1976 and Nemeth et al (1874Nemeth et al ( , 1977.…”

Section: Discussionsupporting

confidence: 90%

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A Time Series Analysis of Minority Influence on Majority in a Group

Yoshiyama¹

1991

THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

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The present study examined how the consistent behavior of a minority affects both the behavior and the internalization of the behavior of a majority. The formation processes of the majority's attributions (judgements of confidence and competence) to the minority were also investigated. The subjects, 80 male undergraduate students, comprising five-member groups and were randomly assigned to either a 10-trial or a 20-trial condition.One of the group members was a confederate. For each trial subjects were required to construct a 70cm vertical line as accurate as possible on a screen at a distance of 3.3m. A confederate continued to present a deviant response (an 85cm long line). After the trials subjects were required to construct some vertical lines privately (posttest).Results showed that (1) in progress of trials the majority became to conform toward the minority although the internalization of the behavior was not always found contrary to prediction, (2) the majority became to judge the consistent minority to be less competent but more confident than themselves, (3) in this attribution the majority was less sensitive to the judgement about confidence than to the one about competence, and (4) the majority judged the minority to be more confident than themselves when the majority's behavior was larger discrepant to the minority's.

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“…These results are consistent with Moscovici et al (1969Moscovici et al ( , 1976 and Nemeth et al (1874Nemeth et al ( , 1977.…”

Section: Discussionsupporting

confidence: 90%

“…The results of many other studies that a majority judge a consistent minority to be less competent but more confident than themselves have been obtained (Moscovici et al, 1969,. 1976Nemeth et al, 1974, 1977.…”

Section: Discussionmentioning

confidence: 95%

A Time Series Analysis of Minority Influence on Majority in a Group

Yoshiyama¹

1991

THE JAPANESE JOURNAL OF EXPERIMENTAL SOCIAL PSYCHOLOGY

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“…When this happened, the blue faction was able to grow from an initial 10% to over 60% after 50 iterations. This is reminiscent of the empirical finding that minority factions in small group experiments are significantly more influential when they behave in a very consistent and persistent manner (Moscovici, Lage, & Naffrechoux, 1969;Nemeth, 1986;Wood, Lundgren, Oullette, Busceme, & Blackstone, 1994).…”

mentioning

confidence: 80%

The burden of social proof: Shared thresholds and social influence.

MacCoun

2012

Psychological Review

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Social influence rises with the number of influence sources, but the proposed relationship varies across theories, situations, and research paradigms. To clarify this relationship, I argue that people share some sense of where the "burden of social proof" lies in situations where opinions or choices are in conflict. This suggests a family of models sharing 2 key parameters, one corresponding to the location of the influence threshold, and the other reflecting its clarity-a factor that explains why discrete "tipping points" are not observed more frequently. The plausibility and implications of this account are examined using Monte Carlo and cellular automata simulations and the relative fit of competing models across classic data sets in the conformity, group deliberation, and social diffusion literatures.

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“…We argue that through studying the effects of social influence on perceptual decision making, we can potentially probe deeper into the brain mechanisms through which social factors exert their influence. There are many studies in which social psychologists have used perceptual paradigms to examine the influence of other people's opinions on decision-making processes (e.g., Asch, 1952Asch, , 1956Martin, 1998;Moscovici, Lage, & Naffrechoux, 1969;Moscovici & Personnaz, 1980). Similarly, neurophysiologists have utilized perceptual paradigms to unravel the neuronal circuitry underlying perceptual decision making in the monkey (e.g., Britten, Newsome, Shadlen, Celebrini, & Movshon, 1996;Dodd, Krug, Cumming, & Parker, 2001;Newsome, Britten, & Movshon, 1989;Uka & DeAngelis, 2004).…”

Section: Evidence From Social Psychology: the Effects Of Other Peoplementioning

confidence: 99%

“…The French social psychologist Serge Moscovici (Moscovici, 1976(Moscovici, , 1980 proposed that minorities can be successful in exerting influence on majorities, depending on the behavioral style the minority adopts. By using a reversed Asch paradigm, Moscovici et al (1969) showed 4 naive participants and 2 confederates a series of unambiguously blue slides that varied only in their light intensity. When the confederates (a numerical minority) called the blue slides "green" on every trial, the participants also called the blue slides "green" on 8.45% of the trials, which was significantly different from the control condition with no confederates (0.25%).…”

Section: Neural Correlates Of Social Influence On Decision Making In mentioning

confidence: 99%