Influence and Innovation of Cross-Cultural Communication on Art Design

Abstract

Through the discussion and analysis of the relevant theories of art design, this paper gives the application value of cross-cultural communication in art design, and takes association and symbolic culture as the starting point. Research shows that cross-language communication is a very effective and important way of communication. However, when the cultural background of different countries is quite different, this phenomenon has a more obvious impact on the creative thinking and expression forms of artistic works between them. At the same time, it would also bring psychological and spiritual pressure and impact to artists to a certain extent, resulting in the lack of innovation in the art field of art design works, and even be denied. In the acceptance degree of art exchange works, the proportion of very accepting is 76.5%, the proportion of general accepting is 20%, and the proportion of not accepting is 3.5%. Under the environment of innovation, Chinese local design seeks a proper path of cross-cultural communication, which is an important way for cross-cultural communication to go to the world and get the world culture and art design. IntroductionCross-cultural communication refers to the activities in which people with different cultural backgrounds communicate. In modern society, close cross-cultural communication is a major feature. With the continuous advancement of economic globalization, there are more and more cross-cultural exchanges between countries. Cross-cultural communication has been paid more and more attention, and graphic design has shouldered the responsibility and mission of cross-cultural communication. Art design is a means of information dissemination. When using design elements, it should not only pay attention to the visual effects produced by combining design elements, but also International Journal of Art Innovation and Development 181 integrate cultural factors into the works. The works can contain more humanistic information, so as to strengthen the cultural connotation of design art, which can make the cultural connotation of art design can be recognized by a wider society. Cross-cultural communication is one of the most important forms of expression, and it is also an art design system with international vision.Nowadays, the international context formed by networking, technology and informatization has a great impact on the connotation, methods and approaches of cross-cultural communication, but it also provides new opportunities for the development of cross-cultural communication. A global stage of information exchange and commercial application has appeared in front of people, which is the technical basis and practical basis for producing international context. In the context of ever-changing globalization, graphic designers must try to face the public, to integrate with the international community, and to find a new cultural growth point. Various design elements can be integrated to achieve better cross-cultural communication. Li Fengliang believes that in the process of "The ...