Inferring customer heterogeneity for rural tourism: A latent class approach based on a best-worst choice modelling

An, Wookhyun; Alarcón, Silverio

doi:10.17221/56/2021-agricecon

Cited by 5 publications

(4 citation statements)

References 34 publications

(60 reference statements)

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“…It is also essential to communicate green values through quality labels on official accommodation websites [5]. Incorporating corporate social responsibility (CSR) can promote sustainable and inclusive growth, improve financial performance and competitiveness [60], and ultimately lead to greater customer loyalty [61] based on factors such as number of rooms, quality certification, and location [58]. In addition, fostering a strong sense of place and creating a satisfying tourism experience helps build a cognitive image of local identity, fostering consumer affection and loyalty to the destination [58,62].…”

Section: Digitalizationmentioning

confidence: 99%

Strengthening the Resilience and Perseverance of Rural Accommodation Enterprises in the Iberian Depopulated Areas through Enterprise Architecture

Anes Silveira,

Mamede

2024

Sustainability

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The research objective of this work is to develop and evaluate an enterprise architecture for rural accommodation in the Iberian Peninsula that responds to the demand of the remote labor market. Through an extensive literature review and the application of ArchiMate modeling, this study focuses on providing an enterprise architecture that promotes business resilience and environmental sustainability and boosts the local economy. The proposed enterprise architecture is remotely evaluated by experts, highlighting potential benefits, challenges, and areas for improvement. The results show that the proposed enterprise architecture has the potential to improve the long-term success of rural lodging businesses, enhance the customer experience, promote sustainability, and contribute to economic growth in rural areas through value exchange among stakeholders. The ArchiMate model provides a holistic perspective on stakeholder interactions and interoperability across all functional business areas: Customer Service, Product Management, Omnichannel Commerce, Human Resources, Business Strategy, Marketing, and Sustainability Management. The idea is to empower rural lodging businesses to create a better customer experience, achieve energy and environmental efficiency, contribute to local development, respond quickly to regulatory changes and compliance, and develop new revenue streams. The main goal is to improve offers, mitigate seasonal effects, and reverse the continuous cycle of decline in areas with low population density. Therefore, this ArchiMate modeling can be the initial basis for the digitization or expansion of the rural lodging industry in other geographies.

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Section: Digitalizationmentioning

confidence: 99%

Strengthening the Resilience and Perseverance of Rural Accommodation Enterprises in the Iberian Depopulated Areas through Enterprise Architecture

Anes Silveira,

Mamede

2024

Sustainability

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“…Ianya berfungsi kepada kecenderungan atau kesanggupan serta rintangan yang dihadapi bagi mengadakan perjalanan. Di sini kesanggupan dan kemampuan seseorang individu dipengaruhi oleh kehendaknya sendiri iaitu motivasi (Seo et al 2019;Al Adwan 2020;Zhang & Walsh 2021;Iványi & Bíró-Szigeti 2021), kedudukan sosio-ekonomi (Yeh & Liu 2019;Promsivapallop & Kannaovakun 2020;Gavurova et al 2020;Švec et al 2021;An & Alarcón 2021), keberkesanan pemasaran dan promosi (Chrząścik 2019;Castañeda et al 2020;Korbiel 2021;Tinakhat 2021;Yim et al 2021) yang dilakukan. Pemasaran dan promosi penting terutama bagi meningkatkan permintaan jangka panjang di samping memberi pendedahan kepada masyarakat umum.…”

Section: Pengenalanunclassified

Kesan Perdagangan Antarabangsa terhadap Permintaan Pelancongan: Kes di Malaysia

2022

JEM

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This study aims to identify the factors that determine the demand for tourism in Malaysia. Specifically, the study estimates the magnitude of the trade impact on tourism based on the Marco-Polo hypothesis that travelling is motivated by trade. This study uses data of 2007-2019 .from 5 Malaysia's major trading partners namely China, Japan, Singapore, Taiwan and United States. We use Pooled OLS, Random Effect and Fixed Effect estimation models. The study found that there is a positive relationship between tourist arrivals and international trade. The findings validate the Marco-Polo hypothesis in several sample countries. The findings suggest that in encouraging international tourists, international trade needs to be increased. The international trade policy need to be reviewed in order to increase the international tourists.

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“…On these platforms, with the help of popular topics, hashtags, and other tools, the characteristics of rural tourism are skillfully conveyed, thus stimulating the interest of young people [8]. For the target group of middle-aged and elderly people, information can be disseminated through WeChat public numbers, online communities, and other platforms detailing the comfortable vacation experience so that they will be interested in rural tourism [9][10]. Guo, H. et al analyzed the conflicted relationship between social exclusion and rural tourism by taking Wuyuan Likeng Village as the research object and found that rural residents have different social exclusion at different social levels and should establish corresponding rural linkage mechanisms to strengthen the villagers' main position in rural tourism, so that the villagers can provide decision-making opinions in the development of rural tourism, and promote the high-quality development of rural tourism in order to reduce the social exclusion and conflict [11].…”

Section: Introductionmentioning

confidence: 99%

Research on optimization strategy of new media marketing of rural tourism under the background of “Internet+”

2024

Applied Mathematics and Nonlinear Sciences

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Under the background of the Internet, the effective use of new media means can improve the marketing level of rural tourism and adapt to the development needs of the new era. The construction of a new media marketing platform for rural tourism uses Hadoop, an extensive data framework system, to analyze the tourism preferences of various consumers. Based on the constructed platform, a rural tourism consumer portrait model is designed using the fuzzy-C mean clustering algorithm and the personalized recommendation algorithm considering the time effect to realize the precise marketing of rural tourism consumers. In the analysis of consumer precision marketing, consumers can be subdivided into three categories of growing, high-value and general consumers through clustering, and the marketing success rate of the recommendation algorithm in this paper reaches 0.765. The regression analysis further understands that the quality of the products and services of the rural tourism website (0.586) is the factor that has the most significant influence on the satisfaction of the consumers, followed by brand awareness (0.556), and that the different new rural tourism media marketing strategies have the most significant influence on the satisfaction of consumers. Consumer satisfaction is affected by media marketing strategies in other ways. Based on the study’s results, this paper proposes relevant optimization of new media marketing strategies for rural tourism to promote sustainable development.

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Inferring customer heterogeneity for rural tourism: A latent class approach based on a best-worst choice modelling

Cited by 5 publications

References 34 publications

Strengthening the Resilience and Perseverance of Rural Accommodation Enterprises in the Iberian Depopulated Areas through Enterprise Architecture

Strengthening the Resilience and Perseverance of Rural Accommodation Enterprises in the Iberian Depopulated Areas through Enterprise Architecture

Kesan Perdagangan Antarabangsa terhadap Permintaan Pelancongan: Kes di Malaysia

Research on optimization strategy of new media marketing of rural tourism under the background of “Internet+”

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