Industry 4.0 readiness: the impact of effective implementation of I4.0 on marketing performance
Rohit Raj,
Vimal Kumar,
Nagendra Kumar Sharma
et al.
Abstract:Purpose
The purpose of this study is to examine how Industry 4.0 (I4.0) implementation might improve marketing performance (MP). Early adopters now have the chance to capitalize on the advantages of this successful implementation owing to the transition to I4.0. To improve MP, businesses must be able to identify and manage their effective implementation of I4.0 technologies, which are essential to improve industrial performance.
Design/methodology/approach
A survey was created and sent to 311 samples of manuf… Show more
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