I" VERSUS "O" TENSION 3 PSYCHOLOGY VERSUS BUSINESS TENSION 4 SCIENCE VERSUS PRACTICE TENSION 5 CONCLUSION 12 REFERENCES 12As we write this chapter, the field of industrialorganizational psychology in the United States has survived its third attempt at a name change. To provide a little perspective, the moniker industrial psychology became popular after World War I, and described a field that was characterized by ability testing and vocational assessment (Koppes, 2003). The current label, industrialorganizational (I-O) psychology, was made official in 1973. The addition of organizational reflected the growing influence of social psychologists and organizational development consultants, as well as the intellectual and social milieu of the period (see Highhouse, 2007). The change to I-O psychology was more of a compromise than a solution-which may have succeeded only to the extent that everyone was equally dissatisfied. The first attempt to change this clunky label, therefore, occurred in 1976. Popular alternatives at the time were personnel psychology, business psychology, and psychology of work . The leading contender, however, was organizational psychology because, according to then-future APA Division 14 president Arthur MacKinney, "all of the Division's work is grounded in organizational contexts" (MacKinney 1976, p. 2). The issue stalled before ever making it Author Note: We are very grateful to the following people who took the time to provide their thoughtful contributions to this chapter: