Industri Halal Berkontribusi Terhadap Pertumbuhan Ekonomi Di Era Pandemi Covid-19: Peluang Dan Tantangan

Utari, Dewi; Fasa, Muhammad Iqbal; Suharto, Suharto

doi:10.46306/jbbe.v15i1.119

Cited by 4 publications

(4 citation statements)

References 19 publications

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“…Salah satu penyumbang terbesar dari pesatnya perkembangan industri halal adalah banyaknya dukungan dari negara-negara muslim yang semakin menyadari akan halal lifestyle (D. A. Kusuma, Muhtadi, and Agustin 2022;Utari, Fasa, and Suharto 2022). Salah satu negara yang medukung industri halal adalah Indonesia.…”

Section: Pendahuluanunclassified

Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

Jannah

Nasrulloh

2023

Iqtishaduna

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This research aims to analyze and show the effect of product, price, promotion, distribution, people, process, and physical evidence on Muslim consumers' decisions to use ShopeeFood services. This study uses a descriptive quantitative approach. Muslim ShopeeFood users in Gresik Regency are the population of this study, where the number is unknown. The sampling technique used random sampling by measuring the number of samples using the unknown population approach to obtain a total sample of 100 respondents. The research uses primary data in the form of questionnaires and secondary data in the form of literature. Data were analyzed using multiple linear regression, but first tested the validity, reliability, and classical assumptions. The results of this study indicate that product, price, promotion, distribution, process, and physical evidence positively and significantly influence Muslim consumers' decisions to use ShopeeFood services. Meanwhile, the person variable does not influence the Muslim consumer's decision to use ShopeeFood services. The decision of Muslim consumers to use ShoeeFood's services is significantly influenced by product, price, promotion, distribution, people, process, and physical evidence factors. This research can be used as a reference for online food delivery service providers, especially ShopeeFood, in marketing management to increase sales transactions, especially in Gresik Regency.

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Section: Pendahuluanunclassified

Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

Jannah

Nasrulloh

2023

Iqtishaduna

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“…The government also displays halal tourism promotions when participating in tourist exhibitions abroad. Meanwhile, articles with negative sentiments are written by Utari, Fasa, and Suharto (2022) entitled "The Halal Industry Contributes to Economic Growth in the Era of the Covid-19 Pandemic: Opportunities and Challenges". This study analyzes how the halal industry reacts to economic growth during the Covid-19 pandemic.…”

Section: Sentiment Analysismentioning

confidence: 99%

Sentiment Analysis of Halal Media and Recreation Trends in The Last 10 Years

Maysyaroh,

Salmah,

Nadia

2022

IMR

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This research aims to examine trends in halal media and recreation in the last ten years globally and is reviewed from scientific studies in the journal published Dimension. This research uses the sentiment analysis method from secondary data in 106 papers published in the last ten years, namely 2013 to 2023, then processed using Microsoft Excel 2019 and SentiStrengh. The research results illustrate that the analysis of good (positive) sentiment is 45.3%, bad (negative) sentiment is 21.7%, and the rest has a neutral sentiment of 33%. The results of this discovery with sentiment analysis found that halal media and recreation trends in the last ten years tend to have positive sentiments. From the results of this analysis, both positive, negative, and neutral sentiments are challenges and opportunities for interested parties, including the government, academics, and so on, to provide a strong understanding regarding halal media and recreation.

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“…Dengan sertifikasi halal yang ada pada berbagai sektor ekonomi, maka semakin mudah produk tersebut akan diterima. Dengan catatan sertifikasi tersebut sudah melalui proses yang sesuai dengan atura syariat (Utari, Fasa, and Suharto 2022). Sektor-sektor industri halal kini sudah berkembang tidak hanya pada sektor makanan dan minuman, tapi juga terlah merambah pada sektor pariwisata, fashion, kosmetik, dan juga media.…”

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Membidik Potensi Ekonomi Pesantren Sebagai Penunjang Industri Halal Indonesia

Huwaidi

2023

jkep

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Indonesia memiliki peluang yang sangat besar untuk memimpin industri pasar halal dunia. Dengan menjadi negara mayoritas umat muslim terbesar dunia, hal tersebut tentu bisa menjadi penunjang industri halal inidonesia. Namun sayangnya masih banyak pekerjaan rumah yang harus diselesaikan. Terutama mengenai rendahnya kualitas sumber daya manusia yang dimiliki indonesia tentang ilmu pengetahuan dan juga ilmu halal haram. Pesantren dalam hal ini dirasa bisa menjadi jawaban dari permasalahan tersebut. Potensi ekonomi yang dimiliki pesantren bisa dimanfaatkan untuk mencapai keinginan tersebut. Penelitian ini bertujuan untuk membaca potensi apa saja yang dimiliki pesantren untuk menyokong industri halal indonesia. Dalam penelitian ini jga digunakan metodologi kualitatif desktriptif untuk memahami berbagai konsep yang ditemukan dalam proses penelitian. Hasil dari penelitian ini adalah pesantren memiliki potensi besar untuk mendukung industri halal indonesia dalam hal peningkatan kualitas sumber daya manusia yang menjadi permasalahan industri halal indonesia sendiri. Pesantren yang kini tidak hanya mengajarkan keilmuan keagamaan tapi juga ilmu pengetahuan modern diharapkan mampu mencetak kader-kader yang dapat membawa indonesia memimpin industri halal dunia.

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Industri Halal Berkontribusi Terhadap Pertumbuhan Ekonomi Di Era Pandemi Covid-19: Peluang Dan Tantangan

Cited by 4 publications

References 19 publications

Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

Marketing Mix In Influence The Decisions Of Muslim Consumer Using Online Food Delivery Services

Sentiment Analysis of Halal Media and Recreation Trends in The Last 10 Years

Membidik Potensi Ekonomi Pesantren Sebagai Penunjang Industri Halal Indonesia

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