Indulge or Reduce? A Cross-Country Investigation of Consumption Patterns Following Pandemic Lockdowns
Petra Riefler,
Oliver B. Büttner,
Vasileios Davvetas
Abstract:Pandemic lockdowns in early 2020 disrupted daily lifestyles worldwide and opened a window of opportunity for self-reflection and consumption paradigm shifts. However, consumption patterns might take different directions and opposing views exist about whether consumers (1) prolong consumption-oriented lifestyles post-lockdown, or (2) compensate for lockdown consumption restrictions through self-indulgence. Drawing from self-determination theory and individual-cultural values frameworks, this paper develops a co… Show more
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