Inductive Fuzzy Classification in Marketing Analytics

FORA – A fuzzy set based framework for online reputation management

“…The use of fuzzy sets allows organically grooming gradual knowledge structures from existing Web content. The lower a membership degree for belonging to a topic, the farther away it should be represented within the Topic Map [23,24]. A fuzzy membership degree thereby expresses the Social Web's different knowledge granularity that is automatically captured by the framework.…”

“…By this means it is possible to feed the organization's reporting system (e.g., through linking to its data warehouse). However, to close the online reputation management loop, the ascertained reputation issues must be addressed by conveying an appropriate message to the online buzz in order to maintain a positive online sentiment [4,23]. Eventually, the issue-related social Web responses must be controlled.…”

“…In the following, the latter is addressed that involves scanning, monitoring, and forecasting reputation-related issues [34]. Note, however, that a closed online reputation management strategy also entails some continuous control [4,23,25].…”

Fuzzylogik: Eine Revolution des Geistes

“…Zu diesem Zweck arbeite ich, basierend auf [9], zuerst die Grundlagen der Fuzzy-Logik auf. Ich stelle die klassische Aussagenlogik im Sinne von John Stuart Mill dar und fasse Booles mathematische Analyse der Logik zusammen.…”

“…Viele Konzepte sind graduell und können nach Grad geordnet werden. In diesem Fall lohnt es sich, anstelle von ,,ob" und ,,entweder -oder" mehr 9 "In fact, one of the principal contributions of fuzzy logic -a contribution which is widely unrecognized -is its high power of precisiation" [19].…”