1994
DOI: 10.1177/0146167294201012
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Inducing Hypocrisy as a Means of Encouraging Young Adults to Use Condoms

Abstract: This experiment applied a new twist on cognitive dissonance theory to the problem of AIDS prevention among sexually active young adults. Dissonance was created after a proattitudinal advocacy by inducing hypocrisy-having subjects publicly advocate the importance of safe sex and then systematically making the subjects mindful of their own past failures to use condoms. It was predicted that the induction of hypocrisy would motivate subjects to reduce dissonance by purchasing condoms at the completion of the expe… Show more

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Cited by 279 publications
(248 citation statements)
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“…67 This research suggests that warning labels could be designed to serve as a hypocrisy manipulation. For example, if smokers believe that children should not smoke and they have told their own children not to smoke, warning labels could remind smokers that their own smoking behaviour is a major cause of their own children's smoking (fig 4).…”
Section: Additional Content Principlesmentioning
confidence: 97%
“…67 This research suggests that warning labels could be designed to serve as a hypocrisy manipulation. For example, if smokers believe that children should not smoke and they have told their own children not to smoke, warning labels could remind smokers that their own smoking behaviour is a major cause of their own children's smoking (fig 4).…”
Section: Additional Content Principlesmentioning
confidence: 97%
“…Research using a belief disconfirmation paradigm has shown that, when persons are exposed to information that challenges their beliefs, they often strengthen their original belief (Batson, 1975;Burris, Harmon-Jones, & Tarpley, 1997). Research using a hypocrisy paradigm has shown that persons change their behavior to be more in line with their beliefs when they are reminded of times when they did not live up to their beliefs (Aronson, Fried, & Stone, 1991;Stone et al, 1994). It is difficult to reconcile any of these lines of dissonance research with a conception of dissonance theory in which the production of an aversive consequence is the only motivator of dissonance-related attitude change.…”
Section: New Lookmentioning
confidence: 99%
“…The recent work that has examined behavioral change as a route to dissonance reduction has looked primarily at motivating prosocial behavior through highlighting personal hypocrisy (Aronson, Fried, & Stone, 1991;Stone et al, 1994;Stone & Fernandez, 2008). This work extends our knowledge of the ways in which dissonance can be resolved with behavioral changes, showing that there can be suboptimal behavioral responses to dissonance as well as prosocial ones.…”
Section: Discussionmentioning
confidence: 82%
“…Paradigms highlighting personal hypocrisy have been successfully used to encourage safer sex practices (Stone, Aronson, Crain, Winslow, & Fried, 1994), to increase electricity conservation (Kantola, Syme, & Campbell, 1984), water conservation (Dickerson, Thibodeau, Aronson, & Miller, 1992), and safer driving (Fointiat, 2004).…”
Section: Resolving Cognitive Discrepancies Between Expectations and Rmentioning
confidence: 99%
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