Indoor and outdoor profiling of users in multimedia installations

Enhancing User Experience in Points of Interest with Augmented Reality

“…One of the most mentioned technologies in museums refers to mobile devices [3]- [8]. Both smartphones and tablets are part of intended concepts.…”

“…Various tracking technologies support personalized interactions with mobile devices and large screens. These include, for example, QR (Quick Response) codes [5], [8]; RFID (Radio Frequency Identification) technology [7]- [9]; NFC (Near Field Communication) technology [5]- [7] and IR (infrared) cameras [9]. Last but not least, vital additions to the technologies just discussed could be AR browsers such as Wikitude, Layar, and Junaio [10] or even haptic interfaces.…”

“…Personalization is an interface feature based on a continuous process of collaboration, learning and adaptation between the museum and its visitors [3], [8]. The primary reason to strive for a personalized experience is to evoke emotions, because an event has to matter to the person experiencing it in order to cause some emotions [13].…”

“…Other levels of personalization, achieved by technology might take different forms and happen in different phases. At the very beginning, before a museum visit starts, it is possible to use social networks [8], questionnaires, or select predefined characters in order to characterize users [3]. Once a visit starts, visitors follow essentially two approaches for determining what they will see: Content-based filtering and collaborative filtering.…”

“…In ONNA Museum [8], the Onna surface is an interactive exhibit for the museum of Onna, Italy. The concept works in two stages, indoor and outdoor experience.…”