Indonesian metrosexuals on Instagram: A phenomenological approach of male fashion style experiences in communicating the identity
Julio Pasha Arigi,
Zinggara Hidayat,
Christopher Cornelis Lie
et al.
Abstract:This study analyses the self-representation of the Indonesian metrosexual community on Instagram, focusing on how they use the platform to showcase their fashion style and express their identity as consumers and members of society. Metrosexuality is a relatively new phenomenon in Indonesia, but it has quickly gained popularity, particularly among urban men. Metrosexual men are typically highly interested in fashion, beauty and maintaining a healthy lifestyle. They are also more brand-conscious than traditional… Show more
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