Indonesia: How Effective Is Direct Storytelling in Enhancing Entrepreneurial Motivation for Visually Impaired People? An Experimental Study

Abstract

People with visual impairment have limitations in carrying out socioeconomic activities. The entrepreneurial initiative is an attempt to encourage the active participation of visually impaired people in improving their socioeconomic status. Managing motivation is essential for increasing the self-confidence and potential of people with visual impairments. Storytelling is a method that is considered capable of providing cognitive stimulation to visually impaired persons to generate entrepreneurial motivation. Thus, this study aims to identify the effectiveness of the storytelling method in increasing the entrepreneurial motivation of visually impaired people. This study used a quasi-experimental design by comparing treatment and control groups. Statistical analysis was performed to test the results of the pre- and post-tests. This study was conducted at a social institution in Indonesia for the visually impaired. The results of this study show that direct storytelling is an effective method for increasing entrepreneurial motivation in people with visual impairments. Statistical tests showed a difference between the experimental and control groups after the storytelling intervention, significantly increasing entrepreneurial motivation. This study provides new insights into entrepreneurship by using a storytelling method. This study also presents policy implications for developing empowerment models for persons with disabilities, particularly the entrepreneurial approach for visually impaired people.