Individualized gamification elements: The impact of avatar and feedback design on reuse intention

Jahn, Katharina; Kordyaka, Bastian; Machulska, Alla; Eiler, Tanja Joan; Gruenewald, Armin; Klucken, Tim; Brueck, Rainer; Gethmann, Carl Friedrich; Niehaves, Bjoern

doi:10.1016/j.chb.2021.106702

Cited by 42 publications

(23 citation statements)

References 46 publications

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“…In addition, identified motivation was also shown to positively influence users' satisfaction with competence needs. This is also consistent with the results in a previous study [25]. When users begin to identify with the value of the gamified travel platform and identify themselves as part of this platform group, they will believe that they should take some responsibility and behave well.…”

Section: Discussion Of Key Findingssupporting

confidence: 90%

“…Previous studies have shown that higher identification leads to higher self-efficacy for users [28]. In a study of the game's avatar, it was found that higher levels of identification lead to higher feelings of competence, as identification makes the experience of the game's avatar more transferable to the user [25]. Therefore, we believe that social identity will lead users to a higher sense of achievement and status in the gaming community, increasing self-efficacy and thus satisfying the need for competence.…”

Section: Identified Motivation and Basic Psychological Needsmentioning

confidence: 97%

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Exploring the impact of extrinsic motivation on users’ intention to continue using a gamified tourism commerce platform

Zang

2022

SHS Web Conf.

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Gamification has obtained increasing attention in a number of fields including management, marketing, education, and health care. In the tourism context, the users of online tourism services are fond of online application platforms that are enjoyable and interesting, where gamification can be applied. Besides, with the increasing types and amount of online tourism platforms, the user churn rate is very high. Therefore, it is crucial for online tourism platforms to keep the tourists from switching to other platforms and explore users’ motivations for using the platform. However, there are relatively few studies concerning the effects of the extrinsic motivation of gamification on users’ psychological needs for using online tourism platforms in detail. Based on self-determination theory and gamification literature, this research identifies four different types of extrinsic motivations and investigates their effects on users’ willingness to continue using gamified online travel platforms. Based on the questionnaire data, this research found that: 1) the four extrinsic motivations positively influence the satisfaction of consumers’ basic psychological needs, but have weaker impacts on competence needs; 2) the satisfaction of consumers’ three basic psychological needs is positively related to their intention to consistently use gamified travel platforms.

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Section: Discussion Of Key Findingssupporting

confidence: 90%

Section: Identified Motivation and Basic Psychological Needsmentioning

confidence: 97%

Exploring the impact of extrinsic motivation on users’ intention to continue using a gamified tourism commerce platform

Zang

2022

SHS Web Conf.

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“…Perceived enjoyment (PE) can be defined as the degree to which the activity of using technology can be perceived to be enjoyable apart from the performance consequences which are anticipated from the technology. Perceived enjoyment in a way is a part of hedonic motivation which further determines customer's intention of using the technology (Chang and Chen, 2021;Jahn et al, 2021). With the advent of smart technologies and Industry 4.0 enablers, it is found that perceived enjoyment has a direct influence on purchase intention from a marketing perspective (Chung et al 2017;Roy et al, 2018;Quach et al, 2020;Kaur et al, 2022).…”

Section: Factors Affecting the Behaviour Intentionmentioning

confidence: 99%

Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers

Kaur¹,

Lavuri

Parida

et al. 2023

Journal of Global Information Management

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The purpose of this manuscript is to understand how the elements of the game apps impact the intention of purchase of a consumer with the mediating effect of perceived enjoyment, hedonic value, and social interaction to derive benefits designed in terms of marketing strategies. Quantitative data obtained from the non-probability sampling via a standardized questionnaire in the design of exploratory analysis was done to examine the effect of gamification on behaviour intention by adopting mechanic-dynamics-aesthetics (MDA) framework. The findings of the research indicated that fun as a sub-element of mobile gamification can significantly affect social interaction, and storytelling has a significant impact on perceived enjoyment. The study identifies perceived enjoyment as an important antecedent of consumer intention to involve gamification. This provides managers and developers to focus on dynamics, mechanics, and proper feedback systems with the emergence of new technologies.

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“…We believe that self-benefits and social benefits represent two types of intrinsic motivation at the individual and group levels, respectively. Self-benefits refer to the personal value obtained by using a gamified application and depend on whether the user has a meaningful experience and selfidentification (Jahn et al, 2021). Social benefits refer to users' perceived connectivity and the information exchange available through the system (Hassan et al, 2019).…”

Section: Toward a Meaningful Experiencementioning

confidence: 99%

Toward a meaningful experience: an explanation of the drivers of the continued usage of gamified mobile app services

Zhou

Mou

Kim

2021

OIR

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PurposeThis study argues that to drive users' continuance use behaviors, it is necessary to satisfy their desire for a meaningful experience when using information systems (IS). Therefore, this research explores the influencing mechanism by which gamified IS (immersive-related interaction, achievement-related interaction, and social-related interaction) impacts users' perceived benefits and continuance intention.Design/methodology/approachIn this research, 367 users of Ant Forest are investigated in two waves through random sampling and the use of a structural equation model with SmartPLS 3.0 software.FindingsThe research results reveal the following: (1) both achievement-related interaction and social-related interaction can affect the user's continuance intention, while the direct impact of immersive-related interaction on the user's continuance intention is not supported; (2) users' perceived self-benefits fully mediate the relationships between achievement-related interaction and social-related interaction and users' continuance intention; and (3) perceived social benefits fully mediate the relationships between achievement-related interaction and social-related interaction and users' continuance intention.Originality/valueThis study supports the retention effects of gamification design on users' continuance intention by evocating users' dual perceived benefits.

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Individualized gamification elements: The impact of avatar and feedback design on reuse intention

Cited by 42 publications

References 46 publications

Exploring the impact of extrinsic motivation on users’ intention to continue using a gamified tourism commerce platform

Exploring the impact of extrinsic motivation on users’ intention to continue using a gamified tourism commerce platform

Exploring the Impact of Gamification Elements in Brand Apps on the Purchase Intention of Consumers

Toward a meaningful experience: an explanation of the drivers of the continued usage of gamified mobile app services

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