“…A substantial number of works have focused on the logic of individualization, and on how institutions (Fernández-Herrería and Martínez-Rodríguez, 2016;Genov, 2018), education (Down, 2009;Peters, 2001), welfare agencies (Kallinen and Häikiö, 2021;Wright, 2016), labour market (Atkinson, 2010b;Farrugia, 2019), political and media discourses (Howard, 2007;Littler, 2017), experts (Rose, 1998), guidebooks and popular advice books (Bröckling, 2016) combine to promote an entrepreneurial self. Converging in this notion are historical institutional processes of individualization and cultural expressions of individualism typical of the neoliberal environment.…”