The present study was designed to examine if individualism, a core characteristic of Western societies, is socially valued in two fundamental institutions: Family and school. Parents and teachers of fourth graders (primary school), sixth graders (junior high school) and tenth graders (high school) completed an Individualism Scale (covering the main factors of self-realization, autonomy, emotional independence and social differentiation) which was adapted for each grade. For each item, they had to choose the answer their child, or students, would need to give in order to make a good, or bad, impression. The results showed that individualism is valued differently as a function of the evaluator. Parents valued it in their children (with the exception of sixth graders) although teachers actually devalued it in their students. Additionally, individualism appeared as a multifaceted phenomenon since its different components were not judged consistently.