Individual Differences in the Association Between Celebrity Worship and Subjective Well-Being: The Moderating Role of Gender and Age

Zsila, Ágnes; Orosz, Gábor; McCutcheon, Lynn E.; Demetrovics, Zsolt

doi:10.3389/fpsyg.2021.651067

Cited by 10 publications

(8 citation statements)

References 61 publications

(122 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Another critical aspect of source credibility is the source's reputation [41]: is the celebrity individual punctilious, honorable, ethical, objective, authority, believability, honest, and judicious in decision-making [10,20]? The perceived expertise of a celebrity has a significant impact on consumers' positive attitudes toward the endorsed products [2,30,36,41]. In addition, important for source credibility is the types of congruence (endorser-brand/product and endorser-consumer congruence) [42].…”

Section: Source Credibilitymentioning

confidence: 99%

“…People are easily persuaded by social information or celebrities, who get a lot of attention on social media, especially when buying products. The celebrities who influence the attitudes or behaviors of others are called 'influencers'; they persuade their followers to purchase products [1][2][3]. Influencer marketing as a marketing strategy often increases profits for sellers and is considered a new marketing frontier, one that marks a major shift from traditional offline marketing to novel online marketing.…”

Section: Introductionmentioning

confidence: 99%

“…Not surprisingly, then, a great deal of research has addressed the reasons people are influenced by celebrities and the role of Internet celebrities in social media marketing. Much previous research [1,2,4] demonstrates that because Internet celebrities provide indirect purchasing knowledge to readers, the recommendations from Internet celebrities can significantly affect their followers' attitudes toward various kinds of consuming targets (e.g., stores, products, and services); especially in the context of congruence, it enhances persuasion.…”

Section: Introductionmentioning

confidence: 99%

See 2 more Smart Citations

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

2022

View full text Add to dashboard Cite

It is well known that the consistency of Internet celebrity affects consumers’ purchase intention, but there are few studies on the logic behind the influence. This study investigates the impact of Internet celebrity congruence factors (celebrity congruence with the recommended products and celebrity congruence with followers) on followers’ purchasing psychological states and purchase behaviors. The research model is rooted in congruence theory and social-network theory and we conducted an empirical study on Tiktok and IG followers of celebrities. Then, we used partial least squares structural equation modeling (PLS–SEM) to analyze 297 valid questionnaires. The results show the congruence of Internet celebrity with both followers and products promotes follower product adoption; the congruence does so by enhancing followers’ perception that the recommendations are credible, in turn increasing the followers’ confidence in, desire for, and motivation to buy the product. This study explains that the congruence of Internet celebrities with followers and products must be strongly present in the recommendation, which leads to a high credibility recommendation. A high credibility recommendation greatly influences consumers’ pre-purchase psychological states and thus enhance their purchase intention. This study demonstrates to practitioners that when consumers’ purchase intention is lower than expected, it is necessary to consider the credibility of the recommendation.

show abstract

Section: Source Credibilitymentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

Section: Introductionmentioning

confidence: 99%

See 1 more Smart Citation

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

2022

View full text Add to dashboard Cite

show abstract

“…For example, both men and women often mention actors as their favorite celebrities; however, men tend to select musicians far less often than women and instead focus on athletes. There are also pieces of evidence that suggest that women are more likely to select a favorite celebrity of the opposite gender than men ( Zsila et al, 2021 ). In conclusion, men and women have different patterns of celebrity worship, both healthy and borderline pathological.…”

Section: Introductionmentioning

confidence: 99%

Borderline Pathological Celebrity Worship and Impulsive Buying Intent: Mediating and Moderating Roles of Empathy and Gender

et al. 2022

View full text Add to dashboard Cite

The present study constructed a moderated mediation model to examine whether borderline pathological celebrity worship may be associated with higher levels of impulsive buying intent. The mediating role of empathy and the moderating role of gender were also examined. A total of 1,319 participants recruited from a college through the campus network. The results indicated that (1) borderline pathological celebrity worship could positively predict individuals’ impulsive buying intent; (2) the predictive effect of borderline pathological celebrity worship on impulsive buying intent could be mediated by empathy; and (3) gender moderated the predictive effect of borderline pathological celebrity worship on impulsive buying intent. Specifically, relatively higher levels of borderline pathological celebrity worship were found to be associated with higher impulsive buying intent among men. However, this was relatively less significant among women.ConclusionThe results contribute to previous findings by demonstrating that borderline pathological celebrity worship could affect impulsive buying intent. Moreover, the mediating role of empathy and the moderating role of gender were also revealed.

show abstract

“…Subjective well-being is defined as an individual’s overall evaluation of their quality of life based on his or her life satisfaction, positive and negative emotions 67 , 68 argued that subjective well-being is “an indicator of perceived long-term happiness, positive affect and life satisfaction” (p.2). Empirical studies indicated that subjective well-being is positively correlated with spectatorship in sporting events.…”

Section: Introductionmentioning

confidence: 99%

Antecedents and Outcomes of Social Capital: Evidence from a Professional Baseball Franchise

Lin¹

2022

PRBM

View full text Add to dashboard Cite

Purpose The empirical paper aimed to develop a theoretical model of social capital in professional spectating sports by investigating the antecedents and outcomes related to social capital from the spectator’s viewpoint. Participant and Method Brothers Elephants, a professional baseball franchise in the Chinese Professional Baseball League, provided the research setting. The study’s participants consisted of 422 spectators of a Brothers Elephants game at its home field, Taichung Intercontinental Baseball Field. Around half of the participants were male; 46.4% of them aged between 30 and 39 years old. Data analysis was conducted through structural equation modeling. Results Results revealed that social interactions positively correlated with social capital, prosocial behavior, and spectator intention to re-attend the sporting event. Corporate social responsibility (CSR) also positively predicted intention to re-attend the sporting event, social capital, and prosocial behavior. Social capital significantly correlated with prosocial behavior and subjective well-being, and prosocial behavior significantly correlated with subjective well-being and intention to re-attend the sporting event. Conclusion The results suggest that social capital can be developed through social interactions and perceived CSR in the context of professional spectator sporting events, with such social capital increasing, in turn, prosocial behavior, subjective well-being, and intention to re-attend the sporting event. From perspective of practical implication, professional sports franchise can develop more campaigns that boost sports spectators’ perceived social interactions and CSR, which can increase their social capital, prosocial behavior, subjective well-being, and their intention to re-attend the sporting event.

show abstract

Individual Differences in the Association Between Celebrity Worship and Subjective Well-Being: The Moderating Role of Gender and Age

Cited by 10 publications

References 61 publications

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

Effects of Celebrity–Product/Consumer Congruence on Consumer Confidence, Desire, and Motivation in Purchase Intention

Borderline Pathological Celebrity Worship and Impulsive Buying Intent: Mediating and Moderating Roles of Empathy and Gender

Antecedents and Outcomes of Social Capital: Evidence from a Professional Baseball Franchise

Contact Info

Product

Resources

About