The field of personality development almost exclusively relies on nomothetic measures (i.e., measures that are designed to capture universal, shared characteristics). Over-reliance on nomothetic measures can neglect important, individualized aspects of personality that are not captured with standard nomothetic measures. The current study takes an individual, idiographic approach to studying personality development by examining the development of one's selfconcept. Participants (N = 507) provided 20 answers to the question "who am I?" four times across a four-year period in college. These self-defining statements were categorized into seven categories (loci, activities and interests, traits, self-evaluation, goals, ideology, and student), and their change and consistency were examined in multiple ways-using rank-order consistency, mean-level change, individual differences in change, and ipsative consistency. Analyses revealed that self-concept is moderately consistent across time, but that mean-level changes occurred in six of the seven categories. Further, mean-level change in self-complexity, or the number of categories used, was also found. Mean-level changes were qualified by significant individual differences in change as well as by a wide distribution of ipsative consistency. The results suggest that young adults are both changing and maintaining the ways they describe themselves over time, some more than others. The diverse content and consistency at the individual-level demonstrates the need for more individual, idiographic assessments to thoroughly examine personality development.