Individual Differences and Context: Factors Mediating Recall of Anti-Drug Public Service Announcements

D’Silva, Margaret U.; Palmgreen, Philip

doi:10.1080/10410230701283405

Cited by 15 publications

(11 citation statements)

References 54 publications

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Similarly, the results may be relevant to the construction of maximally effective prevention messages. Previous research suggests that substance-related public service announcements may be tailored to enhance exposure and recall for individuals high in sensation seeking (D'Silva & Palmgreen, 2007; Palmgreen, Lorch, Stephenson, Hoyle, & Donohew, 2007). …”

Section: Discussionmentioning

confidence: 99%

Behavioral inhibition and activation systems: Differences in substance use expectancy organization and activation in memory.

Simons¹,

Dvorak²,

Lau‐Barraco³

2009

Psychology of Addictive Behaviors

View full text Add to dashboard Cite

We used multidimensional scaling to model the semantic network of alcohol and marijuana expectancies (N = 897). Preference mapping was used to estimate vectors representing patterns of activation through the network as a function of levels of behavioral inhibition (BIS) and behavioral activation (BAS). Individuals with low BIS combined with high BAS levels exhibited patterns of activation emphasizing behavioral activation similar to heavier drug users in previous research. High BIS, low BAS individuals exhibited activation patterns with greater emphasis on inhibitory expectancies similar to low-level users. Differences in expectancy activation patterns were maintained after controlling for substance use and gender. Individual differences in BIS/BAS are associated with the organization of semantic networks and patterns of activation of expectancies contributing to differences in substance use behavior.

show abstract

Section: Discussionmentioning

confidence: 99%

Behavioral inhibition and activation systems: Differences in substance use expectancy organization and activation in memory.

Simons¹,

Dvorak²,

Lau‐Barraco³

2009

Psychology of Addictive Behaviors

View full text Add to dashboard Cite

show abstract

“…Research states that ads embedded within programs viewed by high sensation seekers (e.g., sports, comedy) stand to garner the biggest bang for their buck (D'Silva & Palmgreen, 2007). Along with airing ads during these genres, future research should consider placing anti-marijuana ads in entertainment programs where audiences are not anticipating such advocacies (Moyer-Gusé, 2008;Slater & Rouner, 2002).…”

Section: Implications For Health Promotionmentioning

confidence: 99%

Perceived Message Sensation Value and Psychological Reactance: A Test of the Dominant Thought Disruption Hypothesis

Quick

2013

Journal of Health Communication

View full text Add to dashboard Cite

The present study tests to see whether perceived message sensation value reduces psychological reactance within the context of anti-marijuana ads for television. After controlling for sensation seeking, biological sex, and marijuana use, the results indicate that message novelty is negatively associated with a freedom threat, whereas dramatic impact and emotional arousal were not associated with the antecedent to reactance. Results support the use of novel messages in future ads while at the same time offer an explanation to the challenges involved in creating effective anti-marijuana ads. Overall, the results provide partial support for the dominant thought disruption hypothesis and are discussed with an emphasis on the theoretical and practical implications for health communication researchers and practitioners.

show abstract

“…Moderation has already been productively investigated in regard to other determinants of consumer behavior. Potential moderators examined include: consumer desire for uniqueness/unique products (Lynn & Harris, 1997;Ruvio, 2008); sensation seeking/optimal stimulation level (D'Silva & Palmgreen, 2007;Everett & Palmgreen, 1995;Fiore, Jin, & Kim, 2005;Leone & D'Arienzo, 2000;Lorch et al, 1994;Malhotra, 1984;Martin, Sherrard, & Wentzel, 2005); mood (Lee & Sternthal, 1999;Park, Lennon, & Stoel, 2005); need for cognition (Brennan & Bahn, 2006); attitude toward the product category (Arias-Bolzmann, Chakraborty, & Mowen, 2000); prior brand evaluation (Chattopadhyay & Basu, 1990); need to evaluate (Fennis & Bakker, 2001); extraversion/introversion (Chang, 2006a); affect intensity (Moore & Harris, 1996); and self-monitoring (DeBono, 2006). Some individual difference moderators of the effects of humor in advertising have also been identified.…”

mentioning

confidence: 99%

Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity‐resolution humor

Galloway¹

2009

Psychology and Marketing

View full text Add to dashboard Cite

It is widely reported that humorous ads are better liked and therefore more effective than are non-humorous ones. This study examines whether the liking advantage associated with ads containing incongruity-resolution humor depends on sensation seeking. Higher sensation seekers are assumed to enjoy arousal induction because they are lower in base arousal level. From this it can be predicted that ads containing incongruity-resolution humor will not be liked better by such people than will equivalently arousing non-humorous ads. However, the higher base arousal assumed to characterize lower sensation seekers is claimed to be associated with a preference for reduction of induced arousal. Incongruity-resolution humor provides a mechanism for reduction of the arousal occasioned by the incongruity. As a result, it is expected that lower sensation seekers will like ads containing such humor more than non-humorous ads matched in arousal to the humorous ones. The results support those suggestions. The relevance of the findings for advertising is discussed, and requirements for further research are indicated.

show abstract

Individual Differences and Context: Factors Mediating Recall of Anti-Drug Public Service Announcements

Cited by 15 publications

References 54 publications

Behavioral inhibition and activation systems: Differences in substance use expectancy organization and activation in memory.

Behavioral inhibition and activation systems: Differences in substance use expectancy organization and activation in memory.

Perceived Message Sensation Value and Psychological Reactance: A Test of the Dominant Thought Disruption Hypothesis

Humor and ad liking: Evidence that sensation seeking moderates the effects of incongruity‐resolution humor

Contact Info

Product

Resources

About