Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia

Najib, Mukhamad; Sumarwan, Ujang; Septiani, Stevia; Waibel, Hermann; Suhartanto, Dwi; Fahma, Farah

doi:10.1080/08974438.2021.1900015

Cited by 27 publications

(28 citation statements)

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“…The findings of this study show that perceived information influences consumer’s trust significantly. This finding supports previous studies that conclude information is important in developing trust (Chesney et al , 2017; Martin, 2017; Kugbey et al , 2019; Najib et al , 2021b). In addition, the effect of information in the time of crisis, such as a pandemic, on anxiety is also significant.…”

Section: Discussion and Implicationsupporting

confidence: 92%

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Najib

Fahma

Suhartanto

et al. 2022

IJPHM

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Purpose The purpose of this study is to analyze the factors affecting consumer`s intention to buy food supplements during COVID-19 pandemic using the expanding theory of planned behavior model. The variables of perceived information quality, trust and anxiety are integrated in the model of this study. Design/methodology/approach A total of 553 valid questionnaire responses were collected via an online survey in the epicenter of the pandemic in Indonesia, such as Jakarta and surrounding cities. To evaluate the causal links between latent variables, structural equation modeling was adopted using LISREL software. Before the research hypothesis had been tested, validity and reliability analysis was carried out to make sure the measurement can be used. Findings The findings indicate that perceived information quality influences trust and anxiety, and then both of them influence attitude toward food supplements. Moreover, the intentions to buy food supplements are determined by the consumer`s attitude. Research limitations/implications This study assumes all consumers have similar access to information because they are living in the greater Jakarta. Nevertheless, in fact, the access of information is not similar between age groups and locations. Future research may wish to differentiate evaluations of a full-information group from those of the limited-information groups. Originality/value This study provides a model of consumers` buying intentions toward food supplement products in the time of a health crisis such as the COVID-19 pandemic as a novelty. The implications of this study provide meaningful direction for marketing decisions and policy interventions in developing food supplement industries.

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Section: Discussion and Implicationsupporting

confidence: 92%

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Najib

Fahma

Suhartanto

et al. 2022

IJPHM

Self Cite

View full text Add to dashboard Cite

show abstract

“…Accordingly, this research is intended to (1) assess the employee engagement role in determining service performance and (2) examine the mediating role of job satisfaction and customer-oriented behavior on the relationship between employee engagement and service performance among SME frontline employees. Such a study is important as this sector is increasingly competitive, not only in the scope of SMEs themselves but also from the large businesses and online retail competitors (Adomako, Amankwah-Amoah, Tarba, & Khan, 2021;Lara & Salas-Vallina, 2017;Najib, Sumarwan, et al, 2021). Also, understanding such a relationship can help SMEs' managers improve their strategy to develop their business competitiveness through creating frontline employees high service performance.…”

Section: Introductionmentioning

confidence: 99%

Untitled

2022

IJABR

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“…This far outstripped any other motivation for buying organic rice, such as concerns for the environment or social justice. Other studies on Indonesian consumers also report similar motivations (e.g., [82,83]), although Slamet et al [84] note that environmental concerns can be significant particularly among urban residents with tertiary education.…”

Section: Discussionmentioning

confidence: 88%

Turning Indonesia Organic: Insights from Transdisciplinary Research on the Challenges of a Societal Transformation

et al. 2021

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While there is a global consensus that agricultural systems need to be transformed to be more sustainable, possible pathways and challenges to this process are still debated. We analyse the challenges and opportunities involved in transforming smallholder farming to organic agriculture in Indonesia, where the intense application of Green Revolution technologies came at enormous environmental costs. We adopt a transdisciplinary approach to identify possible pathways towards organic agriculture, based on an analysis of farmers’ knowledge and barriers to adoption, value and belief systems, and institutional structures, including policies and regulations. We present our empirical findings as ‘system knowledge’, ‘target knowledge’ and ‘transformation knowledge’ and incorporate insights from both academics and practitioners. We draw on evidence from large-scale surveys, field experiments, in-depth interviews, participant observation and document analysis. A key insight of our research is that Indonesia does not lack initiatives towards organic farming, but that these various initiatives have different motivations, goals and strategies. This misalignment detracts from the transformational potential of organic agriculture and is responsible for the hitherto limited success of the organic transition. Our findings suggest that policy action at multiple levels is required, guided by an inclusive strategy that is drawn up in a participatory manner.

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Individual and Socio-Cultural Factors as Driving Forces of the Purchase Intention for Organic Food by Middle Class Consumers in Indonesia

Cited by 27 publications

References 50 publications

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

The role of information quality, trust and anxiety on intention to buy food supplements at the time of COVID-19 outbreak

Untitled

Turning Indonesia Organic: Insights from Transdisciplinary Research on the Challenges of a Societal Transformation

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