2000
DOI: 10.1377/hlthaff.19.5.138
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Increasing The Impact Of Health Plan Report Cards By Addressing Consumers' Concerns

Abstract: Most plan report cards that compare the performance of health plans have framed the decision about plan choice as an opportunity to get better-quality care. This study uses a controlled experimental design to examine the effect of reframing the health plan choice decision to one that emphasizes protecting oneself from possible risk. The findings show that framing the health plan decision using a risk message has a consistent and significant positive impact on how consumers comprehend, value, and weight compara… Show more

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Cited by 73 publications
(57 citation statements)
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“…First, the performance measures for fertility clinics may either be more informative or easier to understand than those used in other settings. For example, in the case of health plan report cards, some have suggested that consumer response has been muted due to limitations in the way the information is presented (Hibbard et al, 2000;Vaiana and McGlynn, 2002), a lack of understanding on the part of consumers of the meaning of the reported measures (Hibbard and Hewett, 1997), and the possibility that the measures provide relatively little information on the dimensions of plan quality that are both unobservable and important to consumers (Bundorf and Baker, 2006). In the case of fertility clinics, in contrast, the main performance measure (births per cycle) is easy to understand and highly relevant to patients.…”
Section: Resultsmentioning
confidence: 99%
“…First, the performance measures for fertility clinics may either be more informative or easier to understand than those used in other settings. For example, in the case of health plan report cards, some have suggested that consumer response has been muted due to limitations in the way the information is presented (Hibbard et al, 2000;Vaiana and McGlynn, 2002), a lack of understanding on the part of consumers of the meaning of the reported measures (Hibbard and Hewett, 1997), and the possibility that the measures provide relatively little information on the dimensions of plan quality that are both unobservable and important to consumers (Bundorf and Baker, 2006). In the case of fertility clinics, in contrast, the main performance measure (births per cycle) is easy to understand and highly relevant to patients.…”
Section: Resultsmentioning
confidence: 99%
“…Therefore, when designing report cards, efforts should be made not only to ensure their comprehensiveness and accuracy, but also to make them user-friendly and useful. The lessons learned from studies of the HEDIS (Gibbs, Sangl, & Burrus, 1996;Hibbard, Harris-Kojetin, Mullin, Lubalin, & Garfinkel, 2000) and consumer assessment of health plans (Goldstein & Fyock, 2001;McGee, Kanouse, Sofaer, Hargraves, Hoy, & Kleimann, 1999;Smith, Gerteis, Downey, Lewy, & Edgman-Levitan, 2001) report cards to determine optimal ways to present report card information should be incorporated into the design of nursing home report cards.…”
Section: Scope Of Information-multidimensional Assessmentmentioning
confidence: 99%
“…We make the standard assumption that individuals can anticipate how a plan would choose qualities to produce a reported average. The literature on the effect of quality reports implies that individuals may simply be not very good at processing reports (Hibbard et al, 2000). The advantage of an averaged report from the standpoint of ease of understanding is a distinct point from the one we identify in this paper.…”
Section: Consumer Behavior and Informationmentioning
confidence: 68%