“…2,14,15 For example, in their recent systematic review of developments in national heat pump markets, Gaur et al 13 identified a range of regulatory, economic, structural, and infrastructure barriers, in addition to issues of social acceptance. In the UK context, Lamb and Elmes 16 recently estimated the technical and market readiness of UK households for adopting heat pumps to be 34.7% and 11.1%, respectively, while awareness of sustainable heating technologies remains low. 17…”