Increasing fruit and vegetable consumption: success of the Western Australian Go for 2&5^®campaign

Abstract

Objective: The Western Australian Health Department's Go for 2&5 R campaign aimed to increase adults' awareness of the need to eat more fruit and vegetables and encourage increased consumption of one serving over five years. Design: The multi-strategy fruit and vegetable social marketing campaign, conducted from 2002 to 2005, included mass media advertising (television, radio, press and point-of-sale), public relations events, publications, a website (www.gofor2and5.com), and school and community activities. Campaign development and the evaluation framework were designed using health promotion theory, and assessed values, beliefs, knowledge and behaviour.

A tool for assessing healthy food knowledge in 5–6-year-old Australian children

“…A study involving Western Australian adults showed that the campaign significantly increased knowledge about dietary recommendations of fruit and vegetables by 11?5 % and 23?5 %, respectively (19) . Children's fruit and vegetable knowledge may also be influenced by the Crunch&Sip TM campaign run in many Australian primary schools, implementing a break during morning lessons for children to eat fruit and vegetables.…”

Exploring nutrition knowledge and the demographic variation in knowledge levels in an Australian community sample

“…A more recent public health nutrition education programme in Australia is the Western Australian Health department's Go for 2&5 R campaign (2002)(2003)(2004)(2005) (16) . This multi-strategy fruit and vegetable campaign included media advertising and, importantly, an ongoing evaluation process.…”

The CSIRO Total Wellbeing Diet Book 1: sociodemographic differences and impact on weight loss and well-being in Australia

“…However, the media support for (15,16) . The National survey (15) was conducted over 3 months in 2005 via a series of pre-and post-campaign telephone surveys.…”