Incorporating Islamic Ethic Elements into Marketing Mix Paradigm

Shafin, Nazree; Kasim, Rozilah

doi:10.18488/journal.89.2018.41.24.33

Cited by 3 publications

(5 citation statements)

References 26 publications

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“…Among several tools of marketing management, the ethical Islamic marketing mix is a new approach for optimizing the efficiency of marketing mix approach for Islamic business. This paradigm of the marketing mix can be implemented to improve the strategic approach of meeting challenges of starting a business within Islamic market context (Shafin and Kasim, 2018). Abbas et al (2018) studied the effect of internal marketing on employee's commitment.…”

Section: Literature Reviewmentioning

confidence: 99%

The role of Islamic marketing ethics towards customer satisfaction

Abbas

Nisar

Mahmood

et al. 2019

JIMA

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Purpose Islamic marketing ethics focus on the principles of equity, justice and value maximization for the welfare of society. These ethics play a vital role in elevating the standards of customer behavior. The strategy of focusing customer is now considered as important element because of rapidly changing marketing trends in Islamic banks. Therefore, the purpose of this study is to find out the important features of Islamic marketing ethics and identify their effect on customer’s satisfaction in Islamic banking. Design/methodology/approach This study is descriptive and quantitative. Data were collected from 1000 customers of Islamic banks by applying convenient sampling technique. Smart PLS was used to check the scale validation by confirmatory factor analysis. To test the hypotheses, structural equation modeling technique was used. Findings Results enlightened that Islamic marketing ethics play a significant role in enhancing the customer’s satisfaction. Islamic banks should focus on marketing mix along with Islamic and ethical perspectives to improve the customer’s satisfaction level. Practical implications This study highlighted that Islamic marketing ethics have great impact on customer satisfaction. Therefore, Islamic banks need to concentrate on the ethical perspective of Islamic marketing in order to develop long term customer relationships. Islamic banks need to revise their marketing practices, and they should align their marketing tactics with ethical Islamic boundaries. They need to design, communicate and enforce the code of Islamic ethics within organizations. Originality/value This paper fulfills an identified need to study how Islamic marketing ethics effect customer satisfaction.

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Section: Literature Reviewmentioning

confidence: 99%

The role of Islamic marketing ethics towards customer satisfaction

Abbas

Nisar

Mahmood

et al. 2019

JIMA

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“…Islamic marketing mix is a conventional marketing concept that combines Islamic economic values and principles. Islamic marketing mix has been developed by Islamic scholars, such as Abuznaid (2020), Abdullah (2018), Wilson (2012), andShafin andKasim (2018). There are various concepts of Islamic marketing mix that have been developed by Muslim thinkers, such as Wilson (2012) with the 7P Islamic marketing mix concept, Abuznaid (2020) with the 9P Islamic marketing mix concept, and Abdullah (2018) with the 5C Islamic marketing mix concept (commitment, characteristic, conformity, conscience, and customer centric).…”

Section: Literature Reviewmentioning

confidence: 99%

“…Loyalty is also caused by customer satisfaction, from both the products offered and the services provided (Wirtz & Lovelock, 2018). Customers who are satisfied with products and services continue to use products from the company and tell others about the advantages of the product or company (Schiffman & Wisenblit, 2015). Customer satisfaction is strongly related to customer loyalty.…”

Section: Literature Reviewmentioning

confidence: 99%

The mediating effect of perceived value on customer loyalty of BMT NU East Java

Mondir,

Rahma

2024

RISFE

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Purpose – The purpose of this research is to analyze and examine the effect of Islamic marketing mix, service quality, and product quality on BMT customer loyalty, with perceived value as a mediating variable.Methodology – This study is a quantitative research with 200 samples of BMT NU East Java customers. It uses non-probability sampling, and data collected will be analyzed with the help of SPSS software to obtain statistical correlation and regression techniques (validity test, reliability test, classic assumption test, path analysis, t-test, and trimming test).Findings – The results show that service quality and product quality have a significant effect on perceived value and customer loyalty, while the Islamic marketing mix has no significant effect on perceived value and customer loyalty. Meanwhile, perceived value has a significant effect on customer loyalty. Perceived value can mediate the Islamic Marketing mix, service quality, and product quality variables in customer loyalty.Implications – This research provides input for related parties, especially BMT NU East Java and every further Islamic financial institution, to optimize services and financial products to get more attention from customers, both new customers and old customers.Originality – There is no research that discusses microfinance (BMT NU) using perceived value, product quality, service quality, and Islamic marketing mix as variables. These variables are variable that have most effect on loyalty of microfinance’s consumers.

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“…The marketing mix does have different possibilities according to the culture, characteristics, and religion of the intended target market (consumers) (Prakkasi, 2020). Islamic marketing mix has been developed by Islamic scholars such as Abuznaid, Abdullah and Wilson (Shafin and Kasim, 2018). Islamic marketing mix that formulated by Wilson is pragmatism, pertinence, palliation, peersupport, pedagogy, persistent, and patience (Wilson, 2012).…”

Section: Literature Reviews 11 Islamic Marketing MIXmentioning

confidence: 99%

“…(Hurriyati, 2015). These 7Ps marketing mix was developed by Islamic scholar such as Abuznaid, Abdullah and Wilson (Shafin dan Kasim, 2018). Islamic marketing mix that formulated by Wilson is pragmatism, pertinence, palliation, peer-support, pedagogy, persistent, and patience (Wilson, 2012).…”

Section: Introductionmentioning

confidence: 99%

The Effect of Islamic Marketing Mix towards Costumer Loyalty and Customer Satisfaction on Shopee Millennial Muslim

Syafi'i,

Mondir,

Zikwan

et al. 2023

JIEI

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The improvement of internet creates many e-commerce in Indonesia. E-commerce became a receptacle for millennial generation who want to buy goods and services online. In Indonesia, Shopee is e-commerce that has become market leader. Shopee is using Islamic marketing mix to maintain its position in Indonesian market. The purpose from this research is to analyze the influence of Islamic marketing mix (product, price, place, promotion, process, people and physical evidence) on customer loyalty towards customer satisfaction. This research is quantitative research. The sampling technique used is random sampling and convenience sampling. Skala Likert will be used for measuring the data collected. There are 159 samples from millennial Muslims in Jember for this research. The data that has been collected will be analyzed using path analysis. The result indicated that product, place, promotion, and people significantly affect customer satisfaction while price, process, and physical evidence are not significant. Product, promotion, and physical evidence also have substantial effects on customer loyalty while price, place, process, and people are not. Customer satisfaction also has no significant effect on customer loyalty. The result also shows that customers cannot mediate product, price, place, promotion, process, people, and physical evidence towards customer loyalty.

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Incorporating Islamic Ethic Elements into Marketing Mix Paradigm

Cited by 3 publications

References 26 publications

The role of Islamic marketing ethics towards customer satisfaction

The role of Islamic marketing ethics towards customer satisfaction

The mediating effect of perceived value on customer loyalty of BMT NU East Java

The Effect of Islamic Marketing Mix towards Costumer Loyalty and Customer Satisfaction on Shopee Millennial Muslim

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