Inconspicuous geography of retail trade: reaching the Global South consumers
Armelle Choplin,
Olivier Pliez
Abstract:By analysing the inconspicuous geography of retail trade, this paper aims to reveal the largely unknown routes and people that play a crucial role in the globalised economy. For the last thirty years, transnational routes of exchange have connected the world’s workshop, mainly in China, with the so-called market of the poor.This paper is based on long-term fieldwork that attempts to investigate globalisation in the most “discrete” spaces of the global world. This other view of globalisation focuses, from a geo… Show more
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