Incongruity in the generation and perception of humor on Facebook in the aftermath of the Tunisian revolution

Moalla, Asma

doi:10.1016/j.pragma.2014.10.008

Cited by 12 publications

(8 citation statements)

References 10 publications

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“…When properly utilized for those in a group, humor serves to foster a stronger feeling of community, as well as empowerment in their community. It can bring members of an ingroup closer together, causing a greater cohesion in the face of oppressive forces (Moalla 2015;Vallade et al 2013, pp. 233-234;Vrticka et al 2013, p. 865).…”

Section: Humorous Transformations Of the Worldmentioning

confidence: 99%

Humor and sympathy in medical practice

Hardy

2019

Med Health Care and Philos

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Medical professionals seem to interpret their uses of humor very differently from those outside the medical profession. Nurses and physicians argue that humor is necessary for them to do their jobs well. Many (potential) patients are horrified that they could one day be the butt of their physician's jokes. The purpose of this paper is to encourage the respectful use of humor in clinical prac-tice, so as to support its importance in medical practice, while simultaneously protecting against its potential abuse. I begin by examining two extremes of supporting or chastising the use of medical humor. I look at these views through the lenses of popular theories of humor to help explain their theoretical bases. In this second section, I explain the emotional aspect of humor as an embodied and embedded transformation of the world. This clarifies the role that humor plays in our daily lives, as well as why the ethical or unethical nature of its use is dependent on context. Third, I address the potential problems in the relationship between humor and clinical sympathy, and how this further affects the relationship between medical professionals and their patients. I conclude by arguing that humor can conflict with clinical sympathy, but this need not be the case. If medical professionals actively engage with clinical sympathy and focus on using humor in a way that is respectful towards their patients, then humor can continue to be a positive force in their lives while still providing the best care for their patients.

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Section: Humorous Transformations Of the Worldmentioning

confidence: 99%

Humor and sympathy in medical practice

Hardy

2019

Med Health Care and Philos

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“…Nesta perspectiva, o papel das propagandas é gerar familiaridade com a marca, criar relevância e estimular o usuário a marcar amigos nas postagens e compartilhar a mensagem da marca (Stathopoulou, Borel, Christodoulides, & West, 2017). Considerando o efeito do humor incongruente nos consumidores (Cifuentes, 2005;Kellaris & Cline, 2007;Martin, 2007;Moalla, 2014), questiona-se se a presença deste tipo de humor tem efeito sobre o engajamento e, no presente estudo, de mulheres sobre a marca anunciada no Facebook.…”

Section: Engajamentounclassified

“…O humor incongruente recorre a ideias contraditórias para compor uma informação inusitada, inesperada e diferente, capaz de causar surpresa e levar as pessoas ao riso (Moalla, 2015). Esse tipo de apelo humorístico é uma das técnicas mais aplicadas nas propagandas, haja vista os seus efeitos positivos na atenção e na lembrança do consumidor, além de influenciar positivamente a sua atitude (Neudecker, Esch, Schaefers, & Valussi, 2014).…”

Section: Introductionunclassified

Humor Incongruente, Efetividade da Propaganda e as Mulheres: Um Experimento no Facebook

et al. 2019

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Resumo O objetivo deste trabalho é analisar como propagandas com humor incongruente veiculadas no Facebook atuam no engajamento, nas atitudes e na intenção de compra das consumidoras brasileiras. Um experimento realizado no Facebook, com 269 consumidoras brasileiras, permitiu testar se a presença de humor incongruente influencia a efetividade das propagandas, confirmando tal hipótese, além de demonstrar que se trata de um apelo humorístico com efeitos positivos sobre o público feminino. Entre as contribuições deste artigo, destaca-se que, seus achados confirmam que engajamento, atitudes e intenção de compra conformam importantes medidas da efetividade das propagandas no contexto virtual; revelam novas facetas sobre a percepção das mulheres quanto a estímulos tradicionalmente destinados aos homens; e apontam as redes sociais como elementos fundamentais à tomada de decisão do consumidor. Evidencia-se, assim, o papel da internet como plataforma de interação entre empresas e usuários e a necessidade de construção de um relacionamento nesta conjuntura, contexto em que o humor incongruente mostra-se capaz de chamar atenção, despertar engajamento, provocar atitudes favoráveis e, deste modo, conduzir a intenção de compra.

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“…Although most scholars (such as Moalla, 2015;Chapman, 1983;Dynel, 2011;Nereus, 2012;Vivona, 2014) in humour studies are in unison regarding the fact that jokes are generated from incongruous social experiences, many studies on humour focus mainly on the first two of the three possible varieties of humour:,formal, non-formal, and informal humour. Humour is perceived as formal in a situation where the occasion is strictly formal and the primary purpose of the event is not just to merely evoke laughter.…”

Section: Cmh As a Form Of Informal Humourmentioning

confidence: 99%

Pragmatics of Crisis-Motivated Humour in Computer Mediated Platforms in Nigeria

Akinola

2018

JLE

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Humour, an established means of releasing stress and tension has attracted scholarly attention over the years. In the Nigerian discourse context, studies on Crisis-Motivated Humour (CMH) via CMC platforms are scanty. This paper investigates humour shared through the social media which reflects the socioeconomic/political challenges in Nigeria in order to identify CMH as a form of humour through which real-life experiences of other people can be understood. Ethnography of Communication and Pragmatic act theory serve as the theoretical framework. Ten anonymous humorous compositions were randomly selected from WhatsApp and Facebook. CMH is a creative composition of jokes which reflects the Nigerians’ experiences, perceptions, imaginations and assumptions. They are purposefully composed by Nigerians, in order to downplay the effects of the crisis and bring temporary reliefs to the audience. These jokes elicit amusement, high-level wits and satirise the crisis situation(s). CMH are composed mainly in English with a blend of pidgin and a reflection of some Nigerianism. They are replete with verifiable, but exaggerated facts deployed through varying practs. Use of the first person singular pronoun ‘I’ and second person singular/plural ‘you’ with the use of simple present tense of verb among other grammatical elements, are a norm. All these make some of the jokes believable and also establish CMH as a unique genre of humour with an unlimited audience. CMH are often preserve-able and re-usable and thus serve as a relevant medium through which political leaders can assess the plights of the populace and access first-hand information on the ‘real’ impacts of the crisis.

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Incongruity in the generation and perception of humor on Facebook in the aftermath of the Tunisian revolution

Cited by 12 publications

References 10 publications

Humor and sympathy in medical practice

Humor and sympathy in medical practice

Humor Incongruente, Efetividade da Propaganda e as Mulheres: Um Experimento no Facebook

Pragmatics of Crisis-Motivated Humour in Computer Mediated Platforms in Nigeria

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