Income shock increases preferences for smaller immediate rewards and reduces alcohol demand among a sample of crowd-sourced adults.

Abstract

In behavioral economics, income shock manipulations (hypothetical narratives where money is gained or lost) can provide meaningful insight into decision-making related to primary and secondary commodities. To date, few studies have examined the impact of income shock on delay discounting in healthy controls and individuals using substances, and no study to date has examined the impact of income shock on alcohol demand. This study examined the effects of income shock on behavioral economic assessments (i.e., delay discounting and alcohol demand) among a sample of adult participants recruited via Amazon Mechanical Turk (N = 140). The sample was predominantly middle-aged, male, and White (mean age = 38.81; 37.1% female; 77.1% White). Participants were randomly assigned to one of three income shock narratives (negative, neutral, positive). They completed two versions of the 5-choice delay discounting task for $100 and $1,000 and an alcohol purchase task (APT) before and after the income shock narrative. Following negative income shock, preferences for smaller immediate rewards increased in the $100 version of the discounting task and decreased the price at which alcohol consumption was suppressed to zero (i.e., break point). Sensitivity to price changes in the APT decreased following neutral and positive income shock but not the negative condition. Results replicate and extend prior findings examining the impact of income shock on delay discounting. Furthermore, this is the first study to study income shock effects on alcohol demand. Findings suggest that primary commodity manipulation (i.e., money) can potentially impact decision-making regarding secondary commodities (i.e., alcohol).