Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico

Zapata, José Luis; Arroyo, Judith Cavazos

doi:10.25145/j.pasos.2017.15.041

PASOS

2017

DOI: 10.25145/j.pasos.2017.15.041

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Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico

José Luis Zapata¹,

Judith Cavazos Arroyo²

Abstract: This research provided the validation of a model of the influence of marketing learning intention, personal motivation and absorptive capacity of marketing knowledge on the acquisition of tacit marketing knowledge and this in turn on the transfer of tacit knowledge of marketing between the employees of small and medium size hotels in the city of Playa del Carmen, Quintana Roo, in Mexico. Through a quantitative and transversal investigation, 229 employees of the hotel sector were integrated. The results showed … Show more

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Cited by 2 publications

References 51 publications

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Knowledge sharing and absorptive capacity: interdependency and complementarity

Balle

Oliveira

Curado

2020

JKM

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Purpose This study aims to resolve contradictions in the literature regarding the relationship between knowledge sharing (KS) and absorptive capacity (AC). The authors analyze the reasons for which KS has been interpreted as an antecedent and those for which it has been seen as a consequent of AC. Design/methodology/approach The study uses a systematic review of the literature to identify the arguments supporting the relationships between the constructs and propose a model. Additionally, the hypotheses were tested using SEM to assess the proposed model. Findings The findings reveal the nature of the relationship between KS and AC. Suggesting AC is bi-dimensional, consisting of potential AC and realized AC, while the relationship between these two dimensions depends on KS. Research limitations/implications This study provides consistent theoretical grounds for future empirical research. The study findings demonstrate KS provides a real contribution towards AC, validating the previous literature on the impact of KS antecedents on realized AC. Additionally, the authors provide evidence to suggest knowledge donation is an output of the AC process, thus generating a debate on the nature of knowledge donation (requested vs unrequested), which raises interesting research questions to be addressed in the future. As a limitation, empirical data was only collected in the context of software development in two countries. Practical implications The results elucidate the central role of knowledge collection within AC. For managers, the importance of the role of knowledge collection to fully benefit from AC and exploit knowledge is highlighted. Originality/value The research design is original in that it combines a systematic and integrative literature review to the ground and propose hypotheses with empirically testing of the emerging model. The study clarifies the relationship between KS and AC, providing evidence to show knowledge donation is an output of the AC process. The benefits of this study can be seen at the team and firm-level.

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Knowledge sharing and absorptive capacity: interdependency and complementarity

Balle

Oliveira

Curado

2020

JKM

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Estudo da Evolução Conceitual-Teórica da Capacidade Absortiva no Campo da Hotelaria

Lima

Costa

Shinohara

et al. 2021

mtr

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Ao examinar a literatura sobre capacidade absortiva (ACAP) no contexto da indústria hoteleira, encontramos apenas um estudo classificado como revisão sistemática elaborado por Shawa & Williams (2009), contudo com enfoque em investigar como a gestão do conhecimento pode influenciar no desempenho de empresas hoteleiras. A revisão não teve como escopo investigar a capacidade absortiva, composta pelos processos de aquisição, assimilação, transformação e aplicação de conhecimentos externos para fins comerciais por hotéis. Portanto, pode-se concluir que há escassez de estudos mais amplos sobre a evolução conceitual-teórica da capacidade absortiva e suas respectivas dimensões na indústria hoteleira reforçando a necessidade de novos estudos deste tipo. Objetivando preencher essa lacuna, adotamos uma perspectiva mais ampla na sistematização dos tipos de estudos, buscamos identificar perspectivas teóricas, perspectivas metodológicas, principais temas emergentes e apresentar uma agenda para estudos futuros sobre capacidade absortiva na indústria hoteleira. O presente estudo é definido em termos metodológicos como uma revisão sistemática de literatura, realizou-se levantamentos de artigos sobre capacidade absortiva e hotéis nas bases de dados Web of Science, Scopus e EBSCOhost. Foram selecionados 47 estudos após a aplicação de critérios de inclusão e exclusão, que foram classificados de acordo com suas perspectivas teóricas, metodológicas e temáticas. Os resultados possibilitam afirmar que os estudos foram elaborados com base em uma diversidade de teorias, além da abordagem da capacidade absortiva, teorias do conhecimento e de competitividade também foram utilizadas para analisar os processos que formam a capacidade absortiva de forma isolada. Foi constatado que aproximadamente 80% dos estudos da amostra utilizaram métodos quantitativos, isto sugere que novos estudos qualitativos sejam realizados. A principal contribuição teórica do estudo é a apresentação da evolução conceitual-teórica da capacidade absortiva no campo da hotelaria. Em termos gerenciais o estudo retrata aos gestores como os processos da capacidade abortiva podem influenciar o desempenho organizacional.

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Incidence of variables in the Transfer of Tacit Knowledge of Marketing in the hotel sector of Playa del Carmen city, Mexico

Cited by 2 publications

References 51 publications

Knowledge sharing and absorptive capacity: interdependency and complementarity

Knowledge sharing and absorptive capacity: interdependency and complementarity

Estudo da Evolução Conceitual-Teórica da Capacidade Absortiva no Campo da Hotelaria

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