2018
DOI: 10.1287/mnsc.2017.2861
|View full text |Cite
|
Sign up to set email alerts
|

Incentives and Ratcheting in a Multiproduct Firm: A Field Experiment

Abstract: We develop a model and derive behavioral predictions for a multiproduct sales force subject to goals set based on past performance. We test these predictions using a field experiment in which 53 salespersons from a Chilean beverage company face exogenous variation in monthly sales goals. Confirming our predictions we found that 1) Absent strategic considerations-no goal ratcheting-, salespersons increase (decrease) sales in the product category for which the return to effort increases (decreases), 2) Including… Show more

Help me understand this report

Search citation statements

Order By: Relevance

Paper Sections

Select...
1
1
1
1

Citation Types

2
4
0

Year Published

2019
2019
2023
2023

Publication Types

Select...
8

Relationship

0
8

Authors

Journals

citations
Cited by 11 publications
(6 citation statements)
references
References 43 publications
2
4
0
Order By: Relevance
“…This effect is consistent with a study described above (Hansen & Van der Stede, 2004). Chow, Cooper and Haddad (1991) Experimental Truth on Pay Schemes Dechow and Sloan (1991) Archival Analysis Ratcheting CEO Pay Defond and Park (1997) Archival Analysis Smoothing income on Future Earnings Chowdhury (2006) Archival Analysis Manager Performance and Discounts Indjejikian and Nanda (2002) Archival Analysis Meeting Targets Consecutively Holzhacker, Kramer, Matějka, and Hoffmeister (2018) Archival Analysis Relative target setting and cooperation Armstrong, Chau, Ittner and Xiao (2017) Archival Analysis Target Ratcheting in CEO incentives Brahm and Poblete (2017) Experimental Ratcheting in a Multiproduct Firm Kuroki (2018) Archival Analysis Budget Ratcheting Under Zero-Profit Incentive Cardella and Depew (2016).…”
Section: Target Adjustmentsupporting
confidence: 82%
“…This effect is consistent with a study described above (Hansen & Van der Stede, 2004). Chow, Cooper and Haddad (1991) Experimental Truth on Pay Schemes Dechow and Sloan (1991) Archival Analysis Ratcheting CEO Pay Defond and Park (1997) Archival Analysis Smoothing income on Future Earnings Chowdhury (2006) Archival Analysis Manager Performance and Discounts Indjejikian and Nanda (2002) Archival Analysis Meeting Targets Consecutively Holzhacker, Kramer, Matějka, and Hoffmeister (2018) Archival Analysis Relative target setting and cooperation Armstrong, Chau, Ittner and Xiao (2017) Archival Analysis Target Ratcheting in CEO incentives Brahm and Poblete (2017) Experimental Ratcheting in a Multiproduct Firm Kuroki (2018) Archival Analysis Budget Ratcheting Under Zero-Profit Incentive Cardella and Depew (2016).…”
Section: Target Adjustmentsupporting
confidence: 82%
“…They conclude that the incentive schemes that are theoretically susceptible to the ratchet effect empirically work very well in the initial rounds because inefficient imitation emerges only gradually over time. Brahm and Poblete (2017) investigate the behavior of salespersons who face a ratchet effect in a situation in which the better they perform, the more their targets are increased. In a field experiment, they observe that the strategic behavior of salespersons is highly heterogeneous.…”
Section: Literature Reviewmentioning
confidence: 99%
“…Second, our theory and evidence on the dynamic performance effects of incentive payments inform the broader understanding of effort dynamics in incentive plans. Some prior work points to time-varying incentives as a source of such dynamics by revealing that employees may strategically reallocate effort over time, which can be dysfunctional and harm organizational outcomes (e.g., Asch, 1990;Brahm & Poblete, 2018;Larkin, 2014;Oyer, 1998). Other work suggests that effort dynamics may be traceable to external interventions that make incentives salient-for example, an unobtrusive note regarding the piece rate at the beginning of a shift (Englmaier et al, 2017).…”
Section: Discussionmentioning
confidence: 99%
“…Also, WebCo's customer-support employees are subject to linear and stable incentives, which generates a time-invariant incentive pressure. By design, this eliminates as a confounding force the intertemporal effort reallocation and concomitant performance dynamics often observed under time-varying incentives, such as when firms reward employees only once they reach a quota (e.g., Asch, 1990), or when incentives change across evaluation periods (e.g., Brahm & Poblete, 2018). Next, incentive payments are based on explicit criteria directly tied to individual performance, and employees have continual access to their performance data, so they have an accurate sense of the magnitude of upcoming incentive payments.…”
Section: Figure 1 Hypothesized Performance Dynamics In Stylized Formmentioning
confidence: 99%