Incentives and penalties tied to sales volume in contracts between beverage companies and public universities in the United States

Greenthal, Eva; Marx, Katherine; Grossman, Elyse R.; Ruffin, Martha; Lucas, Stephanie A.; Benjamin‐Neelon, Sara E.

doi:10.1080/07448481.2022.2076098

Cited by 4 publications

(8 citation statements)

References 29 publications

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“…Revenue-generating contracts involve PHEIs being paid cash and commissions in return for giving the corporate partner the right to use the PHEI’s reputation in branding and product promotion, and exclusive rights to market their products to a captive audience of students [ 82 , 83 ]. These contracts also obligate PHEIs to collaborate with corporations in promoting their products.…”

Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

“…The most common type of revenue-generating contract for US PHEIs is a beverage-pouring rights contract (PRC) with Coca-Cola or PepsiCo, which brings cash payments, commissions, and beverage promotion equipment to PHEIs, along with the obligation to collaborate with the corporation targeting students in the sale and promotion of sugar-sweetened beverages (SSBs) and other beverages [ 82 , 83 ].…”

Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

“…In response to a request for PRCs from all 143 US PHEIs with 20,000 or more students in 2018–2019, researchers obtained 131 unique PRCs with either Coca-Cola or PepsiCo from 124 (87%) of those PHEIs. Of these contracts, 95% included at least one provision tying payments to sales volume, incentivizing the campus to promote sales of their corporate partner’s SSBs and other beverages to students [ 83 ], and 10% included provisions for paying students themselves to promote beverage sales to their peers [ 85 ]. While these contracts have a major effect on the campus food environment, students are not involved in decision making and are mostly unaware of these contracts.…”

Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

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What’s to Eat and Drink on Campus? Public and Planetary Health, Public Higher Education, and the Public Good

Cleveland

2022

Nutrients

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Public higher education institutions (PHEIs) have a unique and important role in responding to the public and planetary health crisis—they are centers of research on public and planetary health and of learning for young people, and have a public good mission. Yet, PHEI campus food environments are predominantly unhealthy and environmentally unsustainable, and associated with unhealthy food choices and unhealthy students. PHEIs are addressing high levels of student food insecurity (FI) that disproportionately affect the most vulnerable groups. Yet, because student FI is measured as individual access to adequate quantities of food, campus responses to FI often overlook unhealthy food environments. These environments result from neoliberal PHEI business policies that prioritize short-term revenue and encourage superfluous consumption, and unhealthy, environmentally harmful diets. PHEIs need to move beyond neoliberalism to honor their public good mission, including prioritizing health, the environment, and equity, in decisions about food on campus. My goal in this perspective is to encourage inclusive campus discussion about why this change is required to adequately respond to the crisis of student, public, and planetary health, and about how to begin.

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Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

Section: Why Are Campus Food Environments Unhealthy and Unsustainable?mentioning

confidence: 99%

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What’s to Eat and Drink on Campus? Public and Planetary Health, Public Higher Education, and the Public Good

Cleveland

2022

Nutrients

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“…These contracts grant beverage companies the exclusive right to serve, sell, and market specific beverages on university campuses. In exchange, universities receive financial payments and other incentives, which can be worth hundreds of thousands and sometimes millions of dollars per year ( Komatsoulis, 2018 , Greenthal et al, 2022 ).…”

Section: Introductionmentioning

confidence: 99%

“…Pouring rights contracts may include provisions that allocate funds for research. These allocations would be above and beyond other provisions related to marketing, rebates, and volume-based incentives, which are present in nearly all contracts between universities and beverage companies ( Greenthal et al, 2022 ). However, few are privy to their content outside of the contracting parties and many within the university community may not even know they exist.…”

Section: Introductionmentioning

confidence: 99%