“…The use of reward in the form of points is often used in computer games but we were interested in how it would work in the more serious context of business ethics. Incentivisation is a prominent topic in educational research with evidence that incentives enhance students' learning abilities and expectations (Benowitz & Busse, 1970, 1976Bisett & Rieber, 1966;Cartwright, 1970;Figlio & Kenny, 2007;Kennedy & Willcutt, 1964;Witryol & Hayne, 1971) and that perceived rewards in their extrinsic and intrinsic form can augment the learning experience and motivations of learners (Facteau, et al, 1995;Lepper, 1988). The power of reward found in our research to be a significant motivator was supported by comments from students in the focus groups.…”