In Tokopedia Applications, the Effect of Electronic Word of Mouth and Digital Payment on Buying Intention

Kurniawan, Angga; Yusuf, Muhammad; Manueke, Billy B.R.; Norvadewi, Norvadewi; Nurriqli, Arrifia

doi:10.46930/ojsuda.v30i3.2256

Cited by 3 publications

(1 citation statement)

References 8 publications

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“…This result aligns with this research finding. Astuti and Diansyah (2022); Kurniawan et al (2022) also support the argument finding. These results are also consistent with Suganda's (2023) research, which indicates that Digital Payment significantly positively impacts customer purchase decisions in the digital era.…”

Section: Results Of Spss Analysissupporting

confidence: 58%

Deciphering the Influential Role of E-Service Quality, E-WOM, and EPayment in Shaping Customer Purchase Decisions in Tiktok Shop

Alianto,

Indudewi

2024

JEFMS

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This study aims to enhance our understanding of digital marketing management, particularly the impact of electronic service quality, electronic word-of-mouth, and electronic payment on customers' purchasing decisions within the realm of TikTok shops. Employing a quantitative research approach, the study encompasses a population of customers who have installed TikTok Shop on their smartphones, with a sample size of 160 respondents surveyed. The collected questionnaire data underwent analysis using SPSS, revealing that E-Service Quality, E-WOM, and E-Payment significantly influence customers' buying decisions. The research outcomes offer valuable insights for developing effective strategies to enhance business sales through TikTok Shop.

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Section: Results Of Spss Analysissupporting

confidence: 58%

Deciphering the Influential Role of E-Service Quality, E-WOM, and EPayment in Shaping Customer Purchase Decisions in Tiktok Shop

Alianto,

Indudewi

2024

JEFMS

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The Influence of Customer Experience, Customer Relationship, and Payment Terms on Purchase Intention

Rumefi

2023

ijler

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This study investigates the impact of Customer Experience, Customer Relationship, and Term of Payment on Purchase Intention within the context of a specific customer base. Employing a quantitative approach with a descriptive correlational design, the research encompasses 41 participants. Data was gathered through a Likert Scale questionnaire and analyzed using multiple linear regression in SPSS V16.0. The findings reveal that Customer Experience, Customer Relationship, and Term of Payment collectively contribute to 79.5% of the variance in Purchase Intention, with the remaining 20.5% attributed to unexamined factors. Notably, Customer Relationship emerges as the most influential factor, while Term of Payment exhibits no significant effect on Purchase Intention. This study advances our understanding of the nuanced interplay between customer-centric factors and purchase decisions, offering implications for enhancing customer engagement strategies. Highlights: Quantifying Impact: Investigating the influence of Customer Experience, Customer Relationship, and Term of Payment on Purchase Intention in a specific customer context. Customer Relationship Primacy: Highlighting the paramount significance of Customer Relationship as the key driver of Purchase Intention among consumers. Payment Terms and Influence: Demonstrating that Term of Payment does not significantly impact Purchase Intention, providing valuable insights for marketing strategies and consumer behavior. Keywords: Customer Experience, Customer Relationship, Term of Payment, Purchase Intention, Consumer Decision

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Influentiality of Social Media Influencers on Purchase Intension of Consumers: A Regional Perspective

Sahaf,

Nazir

2024

IJMCR

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Businesses are starting to use social media influencers (SMIs) as a new way to persuade their target audience to buy something. This is because consumer stratification is growing quickly. Social media's pervasiveness, as well as its broad reach and frequency, have made it a thriving advertising strategy, outperforming more traditional forms of advertising. In this study, the researchers focus on divulging the need to employ social media influencers in marketing services and their impact on consumers. The research attempts to trace the effectiveness of social media influencing in comparison to traditional forms of advertising and to promulgate the pros and cons of the emerging advertising strategy through social media influencers. The researchers' findings were based on a mixed method of research that included quantitative and qualitative data collected through surveys and interviews. The researchers discovered that despite influencers have a strong influence on consumer purchasing decisions, the new advertising trend through Social Media Influencers is on the rise in Kashmir Valley. However, the overall findings reveal that influencer marketing holds the upper hand in the market when it comes to influencing target groups effectively.

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In Tokopedia Applications, the Effect of Electronic Word of Mouth and Digital Payment on Buying Intention

Cited by 3 publications

References 8 publications

Deciphering the Influential Role of E-Service Quality, E-WOM, and EPayment in Shaping Customer Purchase Decisions in Tiktok Shop

Deciphering the Influential Role of E-Service Quality, E-WOM, and EPayment in Shaping Customer Purchase Decisions in Tiktok Shop

The Influence of Customer Experience, Customer Relationship, and Payment Terms on Purchase Intention

Influentiality of Social Media Influencers on Purchase Intension of Consumers: A Regional Perspective

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