In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value

Bornemann, Torsten; Schöler, Lisa; Homburg, Christian

doi:10.1111/jpim.12228

Cited by 22 publications

(7 citation statements)

References 79 publications

(137 reference statements)

Supporting

Mentioning

Contrasting

Order By: Relevance

“…Hence, it is particularly interesting to investigate the Pakistani Muslim consumer's motives behind the purchase of western imported food products and the role of religiosity in determining their purchase behavior. The reasons for this behavior have scarcely been studied in prior research and yet there is an opportunity to explore the factors mentioned above for the western imported food products in a Muslim dominated country like Pakistan [15][16][17][18][19]. This research proposes an essential contribution to the field of Muslim consumer's behavior, and it also adds value to the literature on consumer behavior by employing a model wherein the single conceptual framework tests the elements, based on the theory of planned behavior.…”

Section: Introductionmentioning

confidence: 99%

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

et al. 2020

View full text Add to dashboard Cite

The undertaken study examines the influence of the marketing mix, consumer attributes, and the role of religiosity towards consumer purchase behavior regarding western imported food products in Pakistan. The study has used the theory of planned behaviors as underpinning foundations for testing factors. In total, 1080 respondents from eight cities in Pakistan—Karachi, Lahore, Islamabad, Quetta, Peshawar, Hyderabad, Larkana, and Faisalabad—were part of this study. Path analysis performed through SEM (structural equation modeling). The result unveiled that product attributes, price, self-concept, brand trust, personality, and religiosity positively correlated with consumer’s purchase intention in a Muslim country. The result of this study will also help potential future candidates for the food industry, especially those aimed at using the Asian consumer market. The penetration of western imported food may also bring convergence where the nation can feel upgraded and privileged. The study also adds to the academic literature on Muslim consumer behavior by combining numerous factors on a single model, grounded in the theory of planned behavior. Limited study has analyzed religiosity and other factors in context with a Muslim majority population. This study is a preliminary effort to understand the Muslim consumer food purchase behavior inadequately investigated by the consumer researcher.

show abstract

Section: Introductionmentioning

confidence: 99%

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

et al. 2020

View full text Add to dashboard Cite

show abstract

“…We conducted an event study to estimate investors' reactions to alliance termination announcement events (Bornemann et al, 2015; Boyd & Spekman, 2010; Lee & Chen, 2009). The central assumption in the event study is that when the event of interest (alliance termination) is announced publicly, investors consider this information to update their expectations about the potential future cash flow of the focal firm.…”

Section: Methodsmentioning

confidence: 99%

Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

Eslami

Eshghi

Sadeh

2023

J of Product Innov Manag

View full text Add to dashboard Cite

Prior research has highlighted the performance implications of R&D alliances for innovation outcomes and the financial returns of firms. However, research on R&D alliances has yet to offer insights into how the premature termination of such alliances, before fulfilling their predetermined innovation objectives, affects the shareholder returns of the firm. Applying transaction cost economics (TCE) theory and real options (RO) logic to a post‐formation alliance setting, we posit that premature termination of R&D alliances prompts relative volatility in investors' prospective benefits and risks. Employing an event study analysis method and using a sample of 116 premature alliance termination announcements in the biopharmaceutical industry, we observe an average negative abnormal stock return of 3.21% for focal firms. Further, our analyses reveal that investors respond even more adversely to alliances terminated unilaterally by the partner of the focal firm in which they invested than those terminated through mutual agreements or by the focal firm itself. Also, we find that alliance duration from formation to termination mitigates the negative effect of termination on shareholder returns.

show abstract

“…Firstly, a fit-for-purpose method was used to select a core set of relatively homogenous studies (Macpherson and Jones, 2010; Ravasi and Stigliani, 2012) on PD by focussing on two pervasive PD attributes: “form” and “function” (Hagtvedt and Patrick, 2014; Chitturi et al , 2007; Bornemann et al , 2015). The PD values underlying the “form” and “function” (i.e.…”

Section: Methodsmentioning

confidence: 99%

The missing link in the evolution of product design: a strategy roadmap towards product development success

Sameti

2022

JPBM

View full text Add to dashboard Cite

Purpose The literature on product design/development (PD) has attempted to understand the consumer but has not provided a comprehensive framework for product marketers and designers. Thus, this paper aims to compile and link the main topics in the literature on PD to create a foundation for strategic development in this field. Design/methodology/approach This research adopted a “fit-for-purpose” methodology, a cross-referencing method and a meta-narrative approach that are appropriate for reviewing studies in a field involving complex topics and areas in which the literature is still developing. Findings To enhance the quality of product development, there is a need for PD strategy based on a clear understanding of many factors: the consumer; the complex interrelations among a product’s values, dimensions and personalities; PD theories; and other related variables. Practical implications This study found that PD studies should concentrate more on codifying strategies to enhance product development success. This is particularly important in view of consumers’ varied and changeable tastes in the global market and the differing insights of product marketers and designers. Originality/value This comprehensive systematic review is a unique study that contributes to future business-to-consumer and business-to-business research by compiling scattered and hidden strategies, theories and variables in the PD/development literature.

show abstract

In the Eye of the Beholder? The Effect of Product Appearance on Shareholder Value

Cited by 22 publications

References 79 publications

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Motives and Role of Religiosity towards Consumer Purchase Behavior in Western Imported Food Products

Premature R&D alliance termination and shareholder returns: Evidence from the biopharmaceutical industry

The missing link in the evolution of product design: a strategy roadmap towards product development success

Contact Info

Product

Resources

About