“…Largely, the focus has been on foregrounding l ocal voices in the decision-making process and on the residents' role as experts in evaluating the " tourism readiness " (Zhou et al, 2017, p. 339) of a place and in shaping and planning its desired future (Glover & Stewart, 2013;Soulard et al, 2018 ). Bennett et al (2012) & Ali, 2012;Smith, 2015;Tkaczynski & Arli, 2018 ). Similarly, in their study on Halal tourism in Indonesia, Ariyanto and Chalil (2017) regarded spiritual capital alongside intellectual capital in bringing about the achievement of optimal organisational performance.…”